KazMunayGas SWOT Analysis, USP & Competitors

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SWOT Analysis of KazMunayGas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Samruk Kaznya


Oil and Gas



Tagline/ Slogan



One of Kazakhstans largest oil companies



Corporates in Kazakhstan looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


Majority.owned oil and gas company operating in the Republic of Kazakhstan

SWOT Analysis


1.Pursue inorganic growth strategy taking advantage of certain preferential rights that it has secured from KazMunayGas
2. MG EP operates through a wide  portfolio of 40+ oil and gas fields located onshore in western Kazakhstan
3. The company completed acquisition of subsoil use rights under the four contracts for exploration of hydrocarbons in Kazakhstan
4. Preferential access to exploration acreage due to its relationship with the Kazakh Government and the parent company

5.Strong relations with the parent company provide KMG EP with reliable access to pipeline infrastructure

6. The company has more than 30,000 employees


1.Strike and subsequent protest by sacked workers
2. Limited financial profits and low growth means market share also stagnant


1.Modernizing oil collection and preparation stations
2.Reorganize production facilities Uzenmunaygaz (UMG) and Embamunaygaz (EMG) into joint stock companies
3.Income level is at a constant increase

4.Optimize use of available transportation routes for exports.


1.Fluctuations in crude oil and natural gas prices could affect level of production and lead to decline in overall top.line growth for the company

2.Operational hazards and uninsured risks
3.Financial and operational performance is highly dependent on commodity prices in the market.



1. Max Petroleum

2. Royal Dutch Shell

The table above concludes the KazMunayGas SWOT analysis along with its marketing and brand parameters.


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