Idemitsu Kosan SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1194

SWOT Analysis of Idemitsu Kosan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Idemitsu Kosan

Parent Company

Idemitsu Kosan Co., Ltd


Oil and Gas



Tagline/ Slogan

Assurance, Greater Power and Satisfaction: The Idemitsu Promise


One of the largest petroleum refiner in Japan and among the top globally as well



Corporates and individuals in Japan, Norway, Vietnam, and the UK looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel, petrochemical products and coal for vehicles and domestic uses


Full filing the energy and petrochemical products needs of Japan, Norway, Vietnam, and the UK

SWOT Analysis


1.Company's vertically integrated operations confer advantages related to operational efficiencies
2.Idemitsu's strong R&D capability provides it with a competitive advantage
3.Idemitsu's wide product portfolio of high-performance lubricants , grease, industrial oils and other performance chemicals, apart from Petrol, Diesel enables it to establish its brand image and differentiate its product offerings.
4.Continuously pursues advanced values and delivers satisfaction to meet the expectations of customers and society

5.Ranked as one of the largest companies by revenue and has operations in extraction, refining of petroleum and other natural fuels


1.High indebtedness could also impair its credit quality resulting in a downgrade in debt ratings by credit rating agencies.
2.Dependence on Middle East for supply of raw material can adversely impact the top-line of Idemitsu


1.Idemitsu's foray into renewable energy, electronic materials, and automotive accessories as new growth businesses can help it in diversifying its product portfolio and capitalize on new opportunities.
2.Vision for future will help the company reduce its carbon footprint.

3. Increasing cost competitiveness at Ensham mine by commencing underground mining

4.Focusing on development of energy saving and highly functional oils with consideration for the natural environment


1.Intense competition can put downward pressure on the margins of the company in the future.
2.Compliance costs could increase and place further pressure on Idemitsu's resources.
3.The company can witness variations in the raw material costs due to changing market trends and upcoming projects



1. Cosmo Oil Company, Limited

2.Showa Shell Sekiyu K.K.

3.TonenGeneral Sekiyu K.K..

The table above concludes the Idemitsu Kosan SWOT analysis along with its marketing and brand parameters.


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