Athabasca Oil Sands Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Athabasca Oil Sands Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Athabasca Oil Sands Corporation

Parent Company

Athabasca Oil Corporation


Oil and Gas



Tagline/ Slogan

The energy company for tomorrow


World Class Assets. Unparalleled people. Strong financial position



Corporates and individuals in Canada looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend Light Oil, Thermal Oil


An energy company engaged in the acquisition, exploration, development and production of light oil and thermal oil assets in Alberta

SWOT Analysis


1. Athabasca holds over 3.5 million net acres of mineral leases in the northwestern and Athabasca regions of Alberta

2.Alberta is well placed to be a secure supplier to the world’s energy demand

3. Company is founded on a fast paced entrepreneurial culture attracting the very best talents from the industry that deliver quality results on time and on budget.

4.Combination of great assets, a strong financial position and an entrepreneurial corporate culture

5. Well funded, Athabasca has assembled the key ingredients to provide shareholders with exceptional, value driven growth from its exploration and production operations.

6. Developed extensive, in-house experience in every aspect of thermal project delivery and thermal operations in Alberta.


1.Escalating costs and competition

2.Labour Shortages in Edmont Area can affect cost competitiveness


1.Focus on balancing growth between its Light Oil and Thermal Oil assets in Alberta

2.Unconventional resources will be developed utilizing horizontal drilling and multi stage fracturing technologies.


1.Intense competition can put downward pressure on the margins of the company in the future.

2.Compliance costs could increase and place further pressure on Company resources.

3.The company can witness variations in the raw material costs due to changing market trends and upcoming projects.



1. Blackdog Resources Ltd.

The table above concludes the Athabasca Oil Sands Corporation SWOT analysis along with its marketing and brand parameters.


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