Newfield Exploration SWOT Analysis, USP & Competitors

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SWOT Analysis of Newfield Exploration with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newfield Exploration

Parent Company

Newfield Exploration Company

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

-

USP

Company and employees can play an important role in enhancing the quality of life in the communities in which they are active

STP

Segment

Corporates in  in the Mid-Continent, the Rocky Mountains, and the Gulf of Mexico regions in the US, Malaysia and China looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries

Positioning

An Independent company that specializes in the exploration and production of crude oil and natural gas

SWOT Analysis

Strengths

1.Strong focus on unconventional domestic resource plays allows it to deliver efficiency gains in the drilling and completion processes

2.Deep inventory base adds a competitive advantage to Newfield Exploration.

3.Strong Capital structure and over 1100 employees

4.Proven expertise of finding and developing hydrocarbon resources through the drill bit

5.Environmental, health and safety programs for offshore operations gained many awards over the years including two prestigious SAFE Awards

Weaknesses

1.Dependence on third party gathering systems and pipelines

2.Limited transportation and refining capacity for black wax crude oil could limit the company's ability to sell its current production and to increase production at Monument Butte in the Uinta Basin.

Opportunities

1.Strategic acquisitions and agreements could help increase the revenues of the company which in turn will lead to the future growth of Newfield Exploration.

2.Well structured expenditure plan helps the company to optimally utilize its existing resources, thereby enhancing its operations

3.An increase in demand in the US liquid fuels market, which is the largest market for Newfield Exploration, provides an opportunity for the company to increase its topline growth.

4.Significant natural gas discovery on the Block SK 310 PSC area in Malaysia

Threats

1.Newfield Exploration's business is subject to numerous laws and regulations relating to the protection of the environment

2.Hazards and risks related to exploration and production activities could have a material adverse effect on the company's business operations

3.Risks related to oil and gas price hedging contracts

Competition

Competitors

1.Cabot Oil & Gas Corporation

2.Delta Petroleum Corporation

3.Denbury Resources Inc.

4.EXCO Resources, Inc.

5.Forest Oil Corporation

 

The table above concludes the Newfield Exploration SWOT analysis along with its marketing and brand parameters.

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