Thai Oil SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1545

SWOT Analysis of Thai Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thai Oil

Parent Company

Thai Oil Corporation


Oil and Gas



Tagline/ Slogan

Refining our Future


Thailand's largest refiner and supplier of petroleum products



Corporates and individuals in Thailand looking to fulfill energy needs

Target Group

Enterprises and people who depend who depend on  unleaded petrol, diesel, furnace oil, and aviation fuel  for business, vehicles and domestic uses


Thailand based company engaged in oil refining

SWOT Analysis


1.One of Asia Pacific's leading refinery companies and it maintains the largest single site refinery in Thailand

2.A diversified portfolio of operations provides a safeguard to Thai oil from downturns in any one of the segments.

3. Thai oil announced that it would be investing $1.8 billion to upgrade refineries, improve infrastructure, and build value added petrochemical plants.

4. One of the leading oil companies in Thailand


1.Limited exposure to global markets

2.Company lacks the scale as well as the experience to compete with global giants in various emerging markets.

3.Thai Oil's dependence on a single refinery increases its operational risk.


1.Thai oil can leverage from the anticipated high growth in ethanol demand resulting from the energy policy of the Thai government to promote ethanol usage.

2.Strategic investment in growth projects through joint venture would allow it to enhance and expand its business of transportation of petroleum and petrochemical products.


1.Thai oil's operations require compliance with laws and regulations on environmental impact and safety

2. Feedstock interruption would delay the production process of the company and affects its revenue structure.

3.Fluctuation in foreign exchange rates could affect the company's financial position.



1.Chevron Corporation

2.Electricity Generating Authority of Thailand

3.Exxon Mobil Corporation

4.IRPC Public Company

The table above concludes the Thai Oil SWOT analysis along with its marketing and brand parameters.


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