Penn West Petroleum SWOT Analysis, Competitors & USP

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SWOT Analysis of Penn West Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Penn West Petroleum

Parent Company

Penn West Petroleum


Oil and Gas


Energy & Power

Tagline/ Slogan



One of the sixty largest companies of the Toronto Stock exchange

Penn West Petroleum STP


Enterprises and individuals with energy

Target Group

Entities which require crude oil and natural gas


One of the largest conventional oil and natural gas producers in Canada

Penn West Petroleum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Penn West Petroleum :

1. It has a strong, large and diversified asset portfolio, which helps it record effective and higher growth
2. It has an experienced and specialized technical team, which provides a foundation for its R&D and helps its operations
3. It has a well-established and efficient reserve base a more optimal level of activity from a capital efficiency perspective
4. High level of increase in revenues and operating profits with an employee base of around 2200 people only

5. It is one of the largest energy companies in North America


1. There has been a decline in its production rates especially due to asset dispositions and limited operational activity
2. There was a huge decline in its profit in the past few years owing to lower prices and high operational costs
3. Its long term liabilities puts it at a disadvantageous position as it faces the risk of not being able to pay them when time comes


1. The growth potential of unconventional sources of oil and gas, like shale etc., can be favorably used by Penn West, to its advantage
2. The rising demand for petroleum products, driven by a tremendous growth in energy requirements across the globe can serve as an added advantage for Penn West
3. Development of resource-plays like Spearfish, SlavePoint and SwanHills areas of Carbonates Play, Cardium, Viking Play, Medicine River Glauconite, Montney, Progress and Milton oil plays will help it focus on its core competencies and help deliver future growth


1. Stringent rules and environmental regulations in the sector can adversely impact its operations and lead to losses financially
2. Intense competition from other players in the market, which have a larger outreach globally and are financially stronger, can check its growth and lead to erosion of its market share
3. Fluctuating oil prices in a volatile international market can hamper its growth and revenues

Penn West Petroleum Competition


Below are the 4 main Penn West Petroleum competitors :

1. EnCana Corporation
2. Compton Petroleum Corp
3. Advantage Oil & Gas Ltd.
4. Baytex Energy Corp


The brandguide table above concludes the Penn West Petroleum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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