INA Industrija Nafte SWOT Analysis, USP & Competitors

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SWOT Analysis of INA Industrija Nafte with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

INA Industrija Nafte

Parent Company

MOL Group


Oil and Gas



Tagline/ Slogan

Six decades of energy available


Croatia’s largest energy exporter



Enterprises and individuals with energy requirements

Target Group

Entities which require oil and gas


A company is engaged in oil and gas exploration and production, oil processing, and oil and oil products distribution activities

SWOT Analysis


1. Its integrated business operations in all four business segments: exploration and production of oil and gas; refining and marketing; retail; and business function segment helps deliver value across the entire energy value chain
2. Its strategically located refineries, namely The Rijeka Refinery, which is medium-sized and located at on the Adriatic coast, with access to the port for deep-drawing ships and the pipeline system, and the Sisak Refinery is located near Zagreb, the area with highest consumption of oil products in the country optimize its profits
3. Its extensive & Modern Retail Network of 454 petrol stations in Croatia and neighboring Bosnia and Herzegovina, Slovenia and Montenegro helps it garner more revenue
4. A robust capital investment program to develop its refineries and to modernize and revitalize its retailing network helps improve its asset base
5. Strong operational and net profits, coupled with a large employee base of nearly 15,000 as a result of its successful production, exports and retailing


1. Increasing operational costs are affecting its profitability margins
2. Weak liquidity position and high risk of asset volatility can turn investor sentiments against it


1. Capital expenditure program can help it further hone its assets and expand its businesses
2. Its growth initiatives (as HSE and energy efficiency projects aimed at improving internal operational efficiency, a deep conversion project at the Rijeka refinery, the modernization program of INA’s retail network, the "Blue Concept") continue with increased intensity
3. Its strategic acquisitions and joint ventures (as acquisitions of the company Croplin d.o.o from the company E.ON Hungaria Zrt., Hungary and the company SINACO d.o.o. za zastitne poslove, Sisak, Ante Kovacica and joint ventures with Italian Eni and Rosetti Marino etc) help give it a competitive advantage
4. Its new oil discovery with exploratory well Deletovci-1 Zapad within the oil field Privlaka near Vinkovc, will increase its asset base, thereby making its production more robust


1. Volatile oil and gas prices, coupled with the economic turmoil in Europe and elsewhere, can affect its profitability
2. Stringent environmental laws and emission standards can increase its costs, and make operations more difficult, thereby decreasing profits
3. Risks involved in exploration, production and development can lead to loss in life, property and cause it to be overcome with revenue crisis



1. MOL Group

2. Slovensky Plynarensky Priemysel a.s.
3. HEP Plin d.o.o.


The table above concludes the INA Industrija Nafte SWOT analysis along with its marketing and brand parameters.


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