Ultra Petroleum SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1096

SWOT analysis of Ultra Petroleum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ultra Petroleum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ultra Petroleum to benchmark its business & performance as compared to the competitors and industry. Ultra Petroleum is one of the leading brands in the energy & power sector. The table below also lists the top Ultra Petroleum competitors and elaborates Ultra Petroleum market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ultra Petroleum SWOT, Competitors, Marketing STP & Brand analysis Table
Ultra Petroleum Brand Analysis
Parent Company

Ultra Petroleum


Oil and Gas


Energy & Power

Tagline/ Slogan



Uniquely focused on delivering profitable growth and consistent, sustainable financial performance

Ultra Petroleum STP

Enterprises and individuals with energy requirements

Target Group

Entities which require oil and natural gas


A leading independent energy company actively engaged in the exploration and production of oil and natural gas

Ultra Petroleum SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ultra Petroleum. Strengths are:

1. Its strong oil and gas reserves and robust asset base (at Lancepool, Marcellus, Wyoming, Colorado and Pennsylvania etc.) helps it in maintaining a strong competitive market position
2. Its capability to maintain low cost operations helps it win investor confidence and thereby maintain sustained profitability
3. Its efficient operations, via utilization of advanced technologies, detailed technical analysis of its properties et.al allows it to record better profits and improve overall operational performance
4. Increasing production due to its expanding operations as well as improved results from the wells put on production

5. Its strong position in the market with minimum human workforce (hardly an employee base of 100+)


Here are the weaknesses in the Ultra Petroleum SWOT Analysis:

1. Its dependence on other companies for operations in some of its own assets can affect it financial performance as the success and timing of Ultra Petroleum's activities on assets operated by others would therefore depend on a number of factors that may be outside of the company's control
2. A significant indebtedness can affect its future borrowing capability and have adverse impact on its future growth and expansion plans
3. Declining profitability ratios will negatively affect its future plans


Following are the Opportunities in Ultra Petroleum SWOT Analysis:

1. Increasing demand for natural gas in the US can be used by the company as a leverage to boost its operations and profitability
2. The company, to further exploit opportunities and penetrate the market, can use the increasing demand for shale gas in the US, and a trend, which shows that it will soon eclipse Coal Seam Gas demand
3. Increasing natural gas production from the shale plays will place the company in a favorable position to leverage future demand for natural gas in the US
4. Its capital investment program focusing on its profitable ventures can lead to higher growth


The threats in the SWOT Analysis of Ultra Petroleum are as mentioned:

1. Intense competition from other market players, which have larger resources in terms of assets and finances, can erode its market share
2. Uncertainty in oil and natural gas prices would restrict Ultra Petroleum’s ability to continue the level of exploration and production activity which could have a material adverse effect on its revenues, cash flows, and results of operations
3. Complex federal, state, and local laws and regulations governing the protection of the environment, levied by the US Environmental Protection Agency (EPA) could hamper its existing operations or even the future growth prospects, which in turn could affect the overall profitability

Ultra Petroleum Competition

Below are the top 4 Ultra Petroleum competitors:

1. Abraxas Petroleum Corporation
2. Advantage Oil & Gas Ltd
3. Anadarko Petroleum Corporation
4. Apache Corporation


The brandguide table above concludes the Ultra Petroleum SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ultra Petroleum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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