ERG SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1278

SWOT Analysis of ERG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas



Tagline/ Slogan



Largest wind energy producer in Italy (1,000+ MW) and one of the largest in Europe



Corporates and individuals in Italy looking to fulfill energy needs

Target Group

Enterprises and people who depend who depend on  unleaded petrol, diesel, furnace oil, and aviation fuel  for business, vehicles and domestic uses


A diversified energy group operating in the energy and petroleum sector

SWOT Analysis


1.ERG Renew has become the first wind power operator in Italy and among the top ten in Europe.
2.Launched its own Mobile virtual network operator: ERG Mobile, becoming the first Italian oil company with its own telecommunications company
3.ERG continues to follow a strategy of plant enhancement which should allow it to adapt in good time to the evolution of the worldwide demand for oil
4.EOS Srl holds substantial part of the Sicilian retail market share with around 300 service stations belonging to the company and important partners, making it one of the main oil companies on the island, ERG group company intends to continue to develop its assets by excelling in traditional management and by creating innovative solutions to support the business


1.Limited exposure to global markets
2.Company lacks the scale as well as the experience to compete with global giants in various emerging markets.


1.Pursuit of development opportunities in Eastern European countries also through joint ventures with LUKERG Renew, via a correct mix of organic growth and acquisitions
2.Potential opportunities for expansion in other countries and technological diversification currently being considered
3.Enhancement of operational efficiency
4.Retail network rationalization based on new market dynamics


1.Operations require compliance with laws and regulations on environmental impact and safety
2. Feedstock interruption would delay the production process of the company and affects its revenue structure.
3.Fluctuation in foreign exchange rates could affect the company's financial position.



1.Eni SpA

2.Exxon Mobil Corporation

3.Royal Dutch Shell plc


The table above concludes the ERG SWOT analysis along with its marketing and brand parameters.


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