Nisource Inc SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1376

SWOT Analysis of Nisource Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nisource Inc

Parent Company

Nisource Inc


Natural Gas Utilities


Energy & Power

Tagline/ Slogan

Building the Premier Regulated Energy Company in North America


A Fortune 500 company engaged in natural gas transmission, storage and distribution

Nisource Inc STP


Corporates and individuals in Northeast, Mid Atlantic, and Midwest, in the US looking to fulfill energy needs

Target Group

Enterprises people who depend who depend on  natural gas for domestic and Industrial uses


A regulated utility with an integrated network of gas distribution, transportation, and storage assets.

Nisource Inc SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nisource Inc :

1.The company's strong distribution operations provide it with a significant competitive advantage.
2.Ranked in Fortune 500 companies of the world
3.Balanced, Diverse Portfolio of Regulated Energy Businesses
4.Diversified customer base insulates the company from problems in any customer segment and also reduces business risk.

5.Company's extensive gas infrastructure gives it the flexibility to accommodate new customers easily and makes it a preferred gas supplier


1.High level of debt would force the company to use its cash reserves for debt repayment which could hinder its expansion plans.
2.Dependence on subsidiaries to meet obligations adversely affecting its liquidity and financial condition


1.Investments in the electricity and the gas businesses will help NiSource in long term and sustainable growth.
2. Increasing demand for electricity and natural gas in the US will result in increased revenues for the company from its related services.


1.NiSource faces stringent environmental regulations concerning its operations.
2.The majority of NiSource's net revenues are subject to economic regulation at either the federal or state level. 
3.NiSource faces risks associated with aging infrastructure assets.

Nisource Inc Competition


Below are the 4 main Nisource Inc competitors :

1.Allegheny Energy, Inc.

2.American Electric Power Company, Inc.

3.Atmos Energy Corporation

4.Constellation Energy Group, Inc.


The brandguide table above concludes the Nisource Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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