BG Group SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2429

SWOT Analysis of BG Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BG Group

Parent Company

BG Group


Oil and Gas


Energy & Power

Tagline/ Slogan

A world leader in Natural gas


Deep understanding of gas markets, the skills and experience to invest throughout the chain

BG Group STP


Enterprises in more than 20 countries across 5 continents  and individuals looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people for LNG  for vehicles and domestic uses in more than 20 countries


World leader in natural gas with activity in more than 20 countries

BG Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BG Group :

1.Major integrated gas company with a record of delivering strong growth by identifying and focusing on selected high value markets and securing low cost gas for delivery into those markets

2.Employs 5700+ people making it a strong workforce

3.Strong upstream operations making it one of the global leaders in exploration among its top 30 peers

4.BG group manages its business in more than 20 countries spread over five continents

5.Strong focus on sustainability


1.BG Group's wholly.owned subsidiary, BG Italia, is facing criminal investigation in Italy regarding LNG terminal

2. Govt interventions cause issues in efficiency


1.Investment in developing the Queensland Curtis LNG project

2.First LNG purchase agreement from the US Gulf Coast

3.BG Group can enter into several long term agreements for the supply of LNG to different region

4.Realigning its assets for optimum utilization of its resources


1.Intense competition in the energy sector

2.Geopolitical risks due to operation in different countries

3.Sensitive to natural gas, crude oil, and LNG which are dependent on a number of factors that have an impact on world supply and demand

BG Group Competition


Below are the 5 main BG Group competitors :

1.BP Plc

2.Chevron Corporation



5.ExxonMobil Corporation

The brandguide table above concludes the BG Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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