Surgutneftegas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1088

SWOT Analysis of Surgutneftegas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas



Tagline/ Slogan

Open Joint Stock Company


One of the Russian Oil Major and account for 13% of crude output of Russia



Corporates and individuals in Russian Federation looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles and domestic uses


Full filing the energy needs of Russian Federation

SWOT Analysis


1.Strong market position in Russia gives it a platform for future growth.

2.One of the largest vertically integrated oil producers in Russia and  its oil and gas operations accounts for substantial part of Russia's crude output and gas produced by domestic oil companies

3.Vertically integrated company with a strong presence in each phase of the energy value chain from exploration to marketing

4.Strong research and development activities enable Surgutneftegas to perform its operations more efficiently

5.First in Russia to develop the complete cycle of gas production and processing, gas.based power generation, and output of finished products and petrochemical feedstock


1.Geographic concentration of operations increases its business risk and also exposes it to local economic and operating conditions among other increasing business risks

2.Dependence on Transneft's pipeline system puts Surgutneftegas at a competitive disadvantage against companies with their own pipeline network.


1.Airport construction in the Republic of Sakha (Yakutia)  will accelerate the development of a transport network in Western Yakutia, thereby resulting in operational benefits

2.Expansion of East Siberian operations would improve Surgutneftegas' strategic presence in the largely undeveloped region and enable the company to attract new customers

3.Expansion of oil production in Western Siberia will help the company to increase its productivity from its West Siberia operations.


1.Increasing competition in the Russian oil and gas sector

2.Currency risks can adversely impact Surgutneftegas' financials.

3.Fluctuations in crude oil and natural gas prices could affect Surgutneftegas' level of production and lead to decline in overall top.line growth for the company



1. Gazprom



4.TNK-BP Holding


The table above concludes the Surgutneftegas SWOT analysis along with its marketing and brand parameters.


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