TNK-BP SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2132

SWOT Analysis of TNK-BP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

Beyond Petroleum


One of Russia's largest oil producer and Private company acquired by Rosneft (Russia’s Public Oil Company)



Corporates in Russia and Ukraine , individuals looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles and domestic uses


Full filing the energy needs of Russia

TNK-BP SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TNK-BP :

1.Vertically integrated business which operates across the energy value chain through its two segments: exploration and production; and refining, marketing, and distribution.

2.Strong production and oil refining technological capabilities provide it with a competitive advantage and help it to increase its operating efficiency

3.Continuous increase in reserves and had aggregate proved reserves of 13+ billion barrels of oil equivalent (boe)

4.Expansion of operations internationally and it   stepped up its international presence by acquiring BP's oil and gas assets in Vietnam and Venezuela


1.Heavy dependence upon Transneft's pipeline system puts it at a competitive disadvantage against companies with their own pipeline network

2.Resource concentration in only certain regions of the Russian Federation.


1.Expansion and development of operation in Brazil  will give the company an access to significant new resources in one of the world's fastest growing markets as well new opportunities to deepen the footprint in the region for TNK-BP

2.Acquisitions and agreements to strengthen operation will help the company in strengthening its operation and services

3.Development of the Vostochno.Messoyakhskoe field will help TNK.BP in increasing its productivity


1.Fluctuations in crude oil and natural gas prices

2.Increasing importance of renewable energy would reduce demand for crude oil, which in turn could affect the growth of the TNK.BP.

3.Criticism  for its Siberian oil spills

TNK-BP Competition


Below are the 3 main TNK-BP competitors :

1. Lukoil

2. Tatneft

3. Surgutneftegas


The brandguide table above concludes the TNK-BP SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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