Continental Resources SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1522

SWOT Analysis of Continental Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Continental Resources

Parent Company

Continental Resources


Oil and Gas



Tagline/ Slogan

America’s Oil Champion


Top 10 independent oil producer in the United States



Corporates in North, South and East regions of US looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


Engaged in the acquisition, exploration and development of crude oil and natural gas properties

SWOT Analysis


1.Long and successful history of developing its industry.leading leasehold and production in the nation's premier oil play
2.The largest leaseholder in the nation’s premier oil play, the Bakken Play of North Dakota and Montana
3.Continental Resources has been a leader in utilizing advanced technologies to explore and produce oil and natural gas

4.One of the first companies to implement horizontal drilling and hydraulic fracture stimulation, operates its exploration activities in large new or developing plays that enable the company to acquire undeveloped acreage positions for future drilling operations

6.Company is defined by its world.class assets, operating excellence, an entrepreneurial exploration focus, and commitment to maximize value.


1.Escalating costs and competition
2.Rapid and large changes in feedstock and product prices may lead to significant inventory gains or losses


1.Committed to conducting business operations in a manner that is protective of the health, safety and welfare of our employees, contractors, vendors, visitors, the public and the environment
2.Fast track development of its current and future projects at an aggressive pace without compromising quality and transparency

3.Accelerate Production Growth: by continuing to accelerate production growth through utilizing cutting edge technologies,
4.Optimizing takeaway capacity and implementing competitive marketing strategies to ensure that high.quality crude oil barrels reach premier markets.


1.Fluctuations in crude oil and natural gas prices could affect level of production and lead to decline in overall top.line growth for the company

2.Operational hazards and uninsured risks
3.Financial and operational performance is highly dependent on commodity prices in the market.



1.Cabot Oil & Gas Corporation

2.Concho Resources Inc.

3.Denbury Resources Inc.

4.Forest Oil Corporation


The table above concludes the Continental Resources SWOT analysis along with its marketing and brand parameters.


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