Exco Resources SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 866

SWOT Analysis of Exco Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Exco Resources

Parent Company

Exco Resources


Oil and Gas


Energy & Power

Tagline/ Slogan



Featured on Forbes global 2000

Exco Resources STP


Corporates in  East Texas, North Louisiana, Appalachia and the Permian Basin in West Texas looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production


An independent oil and natural gas company engaged in the exploration, exploitation, development and production of onshore oil and natural gas properties

Exco Resources SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exco Resources :

1.High quality asset base in attractive regions provided competitive advantage to the company.
2.Skilled technical personnel with supplement support and expertise from joint venture partner helps in enhancing production capacity
3.Shale resource plays provides company with added advantage
4.Experienced management team with significant employee ownership

5. Excellent Operation control helps in increasing operation efficiency


1.Safety of working environments, professional training programs, and the improvement of facilities
2.Violation of environmental regulations


1.Enhance the value of assets through efficient operations, high technology drilling program, development of properties and exploitation of unproved upside
2.Future opportunistic acquisitions are to be  focused on increasing shale resource holdings in the East Texas/North Louisiana and Appalachian areas

Pursue joint venture opportunities

3.Expanding midstream assets will provide opportunities to transport third party gas and generate incremental gathering and transportation fee income.

Exploit multi.year development inventory

4.Seek acquisitions that meet strategic and financial objectives in core operating areas


1.Increasing importance of renewable energy would reduce demand for crude oil

2.The exploration and production operations of the company are susceptible to disruptions

Exco Resources Competition


Below are the 3 main Exco Resources competitors :

1.Anadarko Petroleum Corporation

2.Berry Petroleum Company

3.EnerVest, Ltd.


The brandguide table above concludes the Exco Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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