Korea Gas (KoGas) SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1133

SWOT Analysis of Korea Gas (KoGas) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Korea Gas (KoGas)

Parent Company

Korea Gas Corporation


Natural Gas Utilities



Tagline/ Slogan

Better Energy, Better World


Largest LNG import company in the world



Corporates and individuals in India looking to fulfill energy needs

Target Group

Enterprises who produce energy , depend on petrochemicals and people who depend who depend on  natural gas for domestic uses


Korea's sole LNG provider

SWOT Analysis


1.KOGAS received the sovereign credit rating of A1 and A, the highest credit rating ever given to a Korean company by the Moody's and S&P
2.Ranked excellence among public corporations in the customer satisfaction survey for sixth consecutive year
3.Ranked top in Dow Jones Sustainability Indexes Korea(DJSI KOREA) in the electric/gas sector for fourth consecutive year
4.Technological Leadership and Brand Power are the core capabilities of company propelling it to growth

5.Realiable service based on its wealth of experience gained from extensive operation and maintenance of LNG Import terminals for a quarter of century

6.One of the world’s most admired company, ranked among the top in the energy sector

7.Proven methodologies which have been successfully applied in other projects


1.Concentration of revenues in Korea exposes it to the risk of economic slowdown and government regulations in Korea

2.Limited exposure to global markets


1.Development of new technologies, expanding the scope of businesses, and participating in foreign projects will company to realize goal of becoming a leading integrated energy company in the world.
2.Expansion of middle and downstream Businesses.
3.Dominance in unconventional energy resources in advance.

4.Developing Hydrogen Fuel Cell Technology and lead the future hydrogen economy

5.Globalization of Operation and diagnosis production and distribution Facilities


1.Volatility in commodity prices has an impact on the customers, which, in turn, could have a negative impact on their ability to meet their obligations to the company
2.Korea Gas is subject to multiple environmental laws and regulations affecting many aspects of present and future operations
3.Korea Gas is subject to physical and financial risks associated with climate change



1.Incheon City Gas Co., Ltd

2.Seoul City Gas Co Ltd

The table above concludes the Korea Gas (KoGas) SWOT analysis along with its marketing and brand parameters.


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