OGX SWOT Analysis, USP & Competitors

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SWOT Analysis of OGX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas



Tagline/ Slogan

Synergy with the power to transform


Largest private sector company in Brazil



Corporates in  Brazil  looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production


An independent oil and natural gas company engaged in the exploration, exploitation, development and production of onshore oil and natural gas properties

SWOT Analysis


1.OGX is the largest private sector company in the oil industry in Brazil, with 30+ exploratory blocks
2.Presence of a team with large experience in the oil and gas industry, responsible for some of the major oil discoveries in the country in recent decades and dozens of production projects developed.

3.Unparalleled seismic data, professionals with expert knowledge and a set of nine drilling rigs operating in parallel culminated in a large.scale exploratory campaign and a rarely seen effectiveness – with a very high exploratory success rate in the drilling activities.
4.It is highly capitalized company  and has important assets which are already in advanced phase of exploration

5.Another feature of OGX's portfolio is the low cost of logistics and technology for exploration and production.

6.Combination of a diversified portfolio, large.scale investments and highly qualified team ensure that the OGX conducts the largest and most effective oil and gas exploratory campaign


1.Limited exposure to global markets
2.Company lacks the scale as well as the experience to compete with global giants in various emerging markets.


1.Focused on delimiting the size of the discoveries already made, exploring new areas and initiating production in the reservoirs with greatest production potential.
2.Investment  in the acquisition of seismic data in its key operation areas


1. Intense competition can put downward pressure on the margins of the company in the future.
2.Compliance costs could increase and place further pressure on OGX resources.
3.Drilling natural gas wells, including development wells, involves numerous risks, including the risk that the company may not encounter commercially productive natural gas reservoirs



1. Novatek
2. ConocoPhillips
3. BG Group


The table above concludes the OGX SWOT analysis along with its marketing and brand parameters.


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