Pakistan State Oil SWOT Analysis, USP & Competitors

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SWOT Analysis of Pakistan State Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pakistan State Oil

Parent Company

Pakistan State Oil


Oil and Gas



Tagline/ Slogan



The nation’s largest energy company



Corporates and individuals in Pakistan looking to fulfill energy needs

Target Group

Enterprises and  people who depend on  petrol,  diesel, lubricants for vehicles, industrial  and domestic uses


The leading oil market entity in Pakistan

SWOT Analysis


1.Leading Public Sector Company of Pakistan, PSO has been driving the wheels of the national economy and is the first public company to pass the 1 Trillion rupee revenue mark.
2.The Company possesses the country’s largest storage capacity representing majority of the nation's total storage capacity.
3.PSO possesses the largest distribution network in the country comprising of 3500+ outlets
4.Financial Stability with strong reserves, paid up capital adds to the trust of shareholders

5.Relations with government  is one of the greatest strengths of PSO in order to get legal protection

6.Product line widths adds long range of products for more revenue opportunities


1.Lost & Dissatisfied customers are major weakness of PSO as they are causing the perception of inefficient PSO

2.Old retail outlets are major weakness for PSO as they are not enough capable to compete the Shell outlets
3.Quality assurance is not so effective to build image of “Quality and Quantity”


1.Exploring new product markets, expanding the lubricants product range, further expansion of the company retail network, and reducing product movement costs.

2. Afghanistan’s Market is the biggest opportunity for OMCs in Pakistan.

3.De.regularities of Oil industry in Pakistan add the opportunity to fill the deficiency in few sectors of petrochemicals markets

4.Export Opportunities of Black Oil Products is also adding the opportunities by exporting Black Oil products, which is facing downfall due to the introduction Gas Oil.

5. Industrial & Trade growth in Pakistan is also the opportunity for PSO as they are adding revenues in Power sector that is the major customer of PSO.


1. Risk of forward integration of Supplier is the key threat for PSO and other OMCs in Pakistan
2.Risk of diversification in new technology is also a key threat to PSO as new technology is leading to decline in its products.



1. Shell Pakistan Ltd

2. BP

The table above concludes the Pakistan State Oil SWOT analysis along with its marketing and brand parameters.


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