Pakistan State Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pakistan State Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Pakistan State Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pakistan State Oil to benchmark its business & performance as compared to the competitors. Pakistan State Oil is one of the leading brands in the energy & power sector.

The table below lists the Pakistan State Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pakistan State Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pakistan State Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pakistan State Oil Brand Analysis
Parent Company

Pakistan State Oil


Oil and Gas


Energy & Power

Tagline/ Slogan



The nation’s largest energy company

Pakistan State Oil STP

Corporates and individuals in Pakistan looking to fulfill energy needs

Target Group

Enterprises and  people who depend on  petrol,  diesel, lubricants for vehicles, industrial  and domestic uses


The leading oil market entity in Pakistan

SWOT Analysis of Pakistan State Oil
Pakistan State Oil Strengths

Below are the Strengths in the SWOT Analysis of Pakistan State Oil:

1.Leading Public Sector Company of Pakistan, PSO has been driving the wheels of the national economy and is the first public company to pass the 1 Trillion rupee revenue mark.
2.The Company possesses the country’s largest storage capacity representing majority of the nation's total storage capacity.
3.PSO possesses the largest distribution network in the country comprising of 3500+ outlets
4.Financial Stability with strong reserves, paid up capital adds to the trust of shareholders

5.Relations with government  is one of the greatest strengths of PSO in order to get legal protection

6.Product line widths adds long range of products for more revenue opportunities

Pakistan State Oil Weaknesses

Here are the weaknesses in the Pakistan State Oil SWOT Analysis:

1.Lost & Dissatisfied customers are major weakness of PSO as they are causing the perception of inefficient PSO

2.Old retail outlets are major weakness for PSO as they are not enough capable to compete the Shell outlets
3.Quality assurance is not so effective to build image of “Quality and Quantity”

Pakistan State Oil Opportunities

Following are the Opportunities in Pakistan State Oil SWOT Analysis:

1.Exploring new product markets, expanding the lubricants product range, further expansion of the company retail network, and reducing product movement costs.

2. Afghanistan’s Market is the biggest opportunity for OMCs in Pakistan.

3.De.regularities of Oil industry in Pakistan add the opportunity to fill the deficiency in few sectors of petrochemicals markets

4.Export Opportunities of Black Oil Products is also adding the opportunities by exporting Black Oil products, which is facing downfall due to the introduction Gas Oil.

5. Industrial & Trade growth in Pakistan is also the opportunity for PSO as they are adding revenues in Power sector that is the major customer of PSO.

Pakistan State Oil Threats

The threats in the SWOT Analysis of Pakistan State Oil are as mentioned:

1. Risk of forward integration of Supplier is the key threat for PSO and other OMCs in Pakistan
2.Risk of diversification in new technology is also a key threat to PSO as new technology is leading to decline in its products.


Pakistan State Oil Competitors

Below are the top 2 competitors of Pakistan State Oil:

1. Shell Pakistan Ltd

2. BP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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