PGN SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1319

SWOT Analysis of PGN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Perusahaan Gas Negara (Persero) Tbk


Natural Gas Utilities



Tagline/ Slogan

Energy for life


Largest natural gas transportation and distribution company in Indonesia



Corporates and individuals in Indonesia looking to fulfill energy needs

Target Group

Enterprises who produce energy   and people who depend who depend on  natural gas for domestic uses


An oil and gas company that distributes and transmits natural gas

SWOT Analysis


1.Company has built a strong and reliable information technology platform to ensure the integrated, timely and accurate delivery of information.
2. PGN operates a natural gas distribution pipeline network stretching more than 3700 km, supplying natural gas to power plants, industry, commercial businesses, including restaurants, hotels and hospitals, and households, in some the country's most densely populated areas.
3.PGN works closely with the local communities with which we are involved, aiming wherever possible to assist community empowerment and contribute to a better quality of life

4.PGN is the leader, the specialist and the dominant player in an underdeveloped market that has huge potential for growth into the future.

5.PGN has more than a century and a half’s experience in the gas industry and are expert in the safe handling and distribution of gas


1.Concentration of revenues in Indonesia exposes it to the risk of economic slowdown and government regulations in Indonesia
2.Limited exposure to global markets


1.Looking for new gas supplies, primarily from locations close to existing infrastructure, as well as trying to obtain more allocation from the gas earmarked for domestic market usage.
2.Potential utilization of non.conventional sources such as Coal Bed Methane, and infrastructure development to expand existing distribution and transmission capacity
3.Construction of LNG Receiving Terminals using LNG Floating Storage and Re.gasification Terminal technology, in partnership with PT Pertamina

4.PGN strives to replace less environmentally friendly fuels with clean natural gas.


1.Countering the effects of global warming, an issue that is of growing concern and is mobilizing the entire global community
2.Natural gas is highly flammable, which puts occupational health and safety right at the top of PGN's priorities.



1.Energi Mega Persada Tbk

2.Medco Energi Internasional Tbk


The table above concludes the PGN SWOT analysis along with its marketing and brand parameters.


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