PTT Aromatics SWOT Analysis, USP & Competitors

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SWOT Analysis of PTT Aromatics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PTT Aromatics

Parent Company

PTT Global Company Limited


Oil and Gas



Tagline/ Slogan

Innovate for Better Living


Thailand’s largest integrated aromatics refinery



Corporates and individuals in  Thailand looking to fulfill energy needs

Target Group

Enterprises and people who depend who depend on  unleaded petrol, diesel, aromatics, furnace oil, and aviation fuel as well as plastics and other petrochemical related products for business, vehicles and domestic uses


An integrated aromatics refinery company, engaged in the refining and provision of integrated petroleum products and production and distribution of aromatics products.

SWOT Analysis


1. PTT is one of the largest corporations in the country and also the only company from Thailand that listed in the Fortune Global 500 companies
2. World’s top 10 in Chemical sector and among the top company in Asia.
3. Strengthened with its diversity of product in both Olefins and Aromatics line, which improves its competitive advantage as well as the ability to reduce risk inherent in the petrochemical industry.
4. A larger production scale as a result of the integration enable the Company to leverage its significant economy of scale to reduce unit costs as well as to achieve a fully integrated production process that delivers more value-added products


1.Most of its operations are confined to the Thailand market
2.Safety of working environments, professional training programs, and the improvement of facilities
3. Violation of environmental regulations


1.PTTAR targets to be a part in driving the Thai economy and creating a sustainable growth for Thailand’s energy and petrochemical industry

on international level
2. Aims to positively provide stronger financial position and fully benefits to the shareholders
3.PTT Global chemical is devoted to providing trustworthy and quality of life with social responsibility with social and environmental care to all stakeholders.


1.Intense competition with both major integrated and other independent natural gas and oil companies that threatens to erode its market share
2.Fluctuation in natural gas and oil prices
3.Stringent environmental regulations faced by the company can have a negative impact on its operations.



1.Esso (Thailand) Public Company Limited

2.Thai Oil Public Company Limited


The table above concludes the PTT Aromatics SWOT analysis along with its marketing and brand parameters.


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