QEP Resources SWOT Analysis, Competitors & USP

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SWOT Analysis of QEP Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

QEP Resources, Inc

Parent Company

QEP Resources, Inc.


Oil and Gas


Energy & Power

Tagline/ Slogan



A natural gas focused energy company

QEP Resources STP


Corporates and individuals in the northern and southern regions of the US. looking to fulfill energy needs

Target Group

Enterprises looking to generate energy for production in US


An independent natural gas and oil exploration and production company

QEP Resources SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of QEP Resources :

1.Strong asset base and increasing proved reserves and production renders a competitive advantage to the company.
2.With expanding operations, additional fee.based contracts, and added capital investments, QEP Field Services has been significantly contributing to QEP's profitability. The expanded operations of QEP Field Services also allow QEP to gain a cost advantage in the midstream business.
3.Reserves of nearly 4 trillion cubic feet equivalent, portfolio of low cost, high quality resource plays provides a solid foundation for sustainable growth

4. Strong operations and an industry leader in the region


1.Dependence on third parties for pipeline services. This could result in disruption of capacity constraints in pipeline systems which could impact QEP's results of operations.
2.QEP's exposure to extreme operating environment including increased political, economic, and financial market instability could affect its operations. Hence, geographic concentration impacts the growth potential of the company


1.A new focus on crude oil will help the company in diversifying its business risks associated with the volatility in natural gas prices.
2.QEP, which has presence across the value chain of natural gas industry, will benefit from this anticipated growth in demand for natural gas in the future.


1.QEP operates in a highly competitive environment for acquiring properties, marketing oil and natural gas, and securing trained personnel.
2.Changes in tax laws would impair the company's ability to obtain capital funds through investment partnerships.
3.QEP's operations may be affected by increased costs of complying with the extensive environmental laws

QEP Resources Competition


Below are the 4 main QEP Resources competitors :

1.Anadarko Petroleum Corporation

2.Brigham Exploration Company

3.Cabot Oil & Gas Corporation

4.Chesapeake Energy Corporation


The brandguide table above concludes the QEP Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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