Canadian Oil Sands SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2755

SWOT analysis of Canadian Oil Sands analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canadian Oil Sands SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Oil Sands to benchmark its business & performance as compared to the competitors and industry. Canadian Oil Sands is one of the leading brands in the energy & power sector. The table below also lists the top Canadian Oil Sands competitors and elaborates Canadian Oil Sands market segmentation, target group, positioning & Unique Selling Proposition (USP).

Canadian Oil Sands SWOT, Competitors, Marketing STP & Brand analysis Table
Canadian Oil Sands Brand Analysis
Parent Company

Canadian Oil Sands


Oil and Gas


Energy & Power

Tagline/ Slogan

Invested in our energy future


A pure investment opportunity in light, sweet crude oil

Canadian Oil Sands STP

Enterprises and individuals with energy requirements

Target Group

Entities which require crude oil


An open-ended investment company that invests in crude oil

Canadian Oil Sands SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Canadian Oil Sands. Strengths are:

1. Its sound financial performance over the past few years shows its robust operations and business
2. Its ownership Structure, whereby it has a share in Syncrude Joint Venture operated by Syncrude Canada (which operates oil sand mines, utilities plants, bitumen extraction plants and an upgrading complex that processes bitumen into a high-quality, low sulphur, light synthetic crude oil (SCO)
3. Its strong financial performance with an employee base of meagerly 25 people
4. Its joint ventures and strategic partnerships and acquisitions (of Canada Southern Petroleum) gives it a wider reach and access
5. It completed reorganization of Canadian Oil Sands Trust into a corporation, pursuant to the conversion all outstanding units of the trust were exchanged for common shares of the Corporation on a one-for-one basis


Here are the weaknesses in the Canadian Oil Sands SWOT Analysis:

1. Its has limited vertical integration puts it a competitive disadvantage against its larger, more networked competitors
2. Its small size is a detriment against its much larger, financially stronger competitors


Following are the Opportunities in Canadian Oil Sands SWOT Analysis:

1. Potential oil sands in the Canadian region offer more expansion chances to the company
2. Its strategic expansion plans beyond Canada gives it access to better resources, and financial methods
3. Its incorporation of wet crushing technology , as a modern technique puts it at a technological vantage point as regards its other competitors
4. Its capital investment approach, aimed at maximizing returns, will pay off rich dividends


The threats in the SWOT Analysis of Canadian Oil Sands are as mentioned:

1. Intense competition with other market players, which have greater financial resources, credit access, geographical reach can erode its market reach

2. Its operations are subject to extensive federal, state and local environmental regulatory requirements, which can increase its compliance costs and impact its profit margins adversely
3. Fluctuations in Oil and gas prices, due to reasons outside its control, can adversely impact its operations

Canadian Oil Sands Competition

Below are the top 4 Canadian Oil Sands competitors:

1. Arc Resources Ltd.
2. Anterra Energy
3. EnCana Corporation
4. Ivanhoe Energy Inc.


The brandguide table above concludes the Canadian Oil Sands SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canadian Oil Sands. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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