Gas Natural Group SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 799

SWOT Analysis of Gas Natural Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gas Natural Group

Parent Company

Gas Natural Group


Natural Gas Utilities



Tagline/ Slogan

170 years together


The largest integrated gas and electricity company in Spain and Latin America



Enterprises and individuals with energy requirements

Target Group

Entities which require gas, hydrocarbons and electricity


A natural gas company engaged in operating local distribution companies in seven states and serving approximately 73,000 customers

SWOT Analysis


1. It is a leading gas supplier in Spain and Latin America enables it to take advantage of its large scale of operations, which adds to its bargaining power
2.  Its diverse electricity generating facilities from energy sources such as hydroelectric, nuclear, coal, oil/gas, CCGT (combined cycle gas turbine), and renewables have enabled it to maintain its overall power generation levels in all climatic conditions and offers it a competitive edge over other players who depend on one source for energy development
3. Its presence across the entire energy value chain provides it with many opportunities to optimize its business while minimizing business risks
4. Its steady growth in revenue performance over the years shows its robust financial position and makes it a lucrative investing destination
5. Its vast geographical presence (in nearly 25 countries) coupled with its huge employee base of nearly 17,000 gives it an edge over competitors


1. Geographical concentration of its operations, especially in Spain puts it at a competitive disadvantage against competitors with a better-diversified geographic profile
2. Obligations regarding long term gas purchase contracts which requires it to pay even if it does not use the gas in its operations could have an adverse significant impact on the operating costs
3. Its declining generation capacities as seen from its recent results can lead to reduction in its profitability and operations


1. Strategic acquisitions, agreements and contracts (with DEPA, a Greek company; GAIL, Tranvia De Murcia, Societe Nationale pour la Recherche, Sonatrach, Sonelgaz, Iberdrola Ingenieria and the Portuguese company Transgas Armanzenagem) will increase its market presence and also help the company to better compete with its peers
2. Planned investments in its high performing assets will help the company increase its customers and meet any increase in the demand for natural gas in the region
3. Its strong focus on R&D and its smart grid deployment gives it a competitive advantage against its competitors
4. The global energy demand outlook, boosted by increasing demand for oil, gas and electricity across the world can be used by it to leverage its position


1. Its operations are subject to extensive federal, state and local environmental regulatory requirements, which can increase its compliance costs and impact its profit margins adversely
2. It is subject to risks inherent in the electricity sector whose evolution carries certain risks for any electric utility, which could negatively impact its business
3. A major portion of its operating expenses are linked to the purchase of gas for supplies or for the energy production of its combined cycle plants which exposes it to the variation in commodity prices that are determined based mainly on crude oil prices and oil derivatives
4. Operational risks pertaining to its businesses, leading to loss of life and property can adversely impact its profitability



1. BG Group Plc
2. Centrica
3. Iberdrola
4. Distrigas SA


The table above concludes the Gas Natural Group SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Gas Natural Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: