INPEX SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1117

SWOT Analysis of INPEX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and gas



Tagline/ Slogan

Energy for a bright future


Japan's largest oil and gas exploration and production (E&P) company



Enterprises and individuals with energy requirements

Target Group

Entities which require oil and natural gas


A mineral exploration company that is engaged in the research, exploration, development, production and sale of oil, natural gas and other mineral resources

SWOT Analysis


1. A geographically diversified project portfolio (70 exploration projects in 25+ countries) helps it reap high dividends and gain an advantage over its competitors
2. Its improving operational efficiencies have made it post huge operational profits and made it lucrative for investors
3. Its strong R&D focus gives it a technological edge over its rivals
4. Its net profit and revenues have been consistently high
5. It has a employee base of about 2,000+ people who operate in nearly five countries


1. Decline in natural gas production due to its depleting resources results in lower profits and operational activities
2. Growing use of renewable energy sources, which led to introduction of a new law in Japan, viz. RPS (Renewable Portfolio Standard), to promote the utilization of non-conventional sources of energy, can decrease the consumption of gas as an energy source, which would affect the revenues of the company


1. Its business expansion initiatives will give it a wider reach and more options to diversify itself
2. Growth in global energy demand, as a result of increase in oil and gas demand across the world is sure to bring higher profits for it
3. Its medium and long term business strategies, to accrue profits and gain an edge over its rivals will help it strengthen its position


1. Intense competition with other market players, which have greater financial resources, credit access, geographical reach can erode its market reach

2. Its operations are subject to extensive federal, state and local environmental regulatory requirements, which can increase its compliance costs and impact its profit margins adversely
3. Fluctuations in Oil and gas prices, due to reasons outside its control, can adversely impact its operations
4. Natural disasters like the Great East Japan Earthquake of 2012, can impact its operations and cause it massive losses in revenue



1. AOC holdings Ltd.
2. Toho Acetylene Co. Ltd.
3. JX Nippon Oil and Gas Exploration Corp.
4. Chevron Corporation


The table above concludes the INPEX SWOT analysis along with its marketing and brand parameters.


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