Tokyo Gas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1770

SWOT analysis of Tokyo Gas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Tokyo Gas is one of the leading brands in the energy & power sector. The table below also lists the top Tokyo Gas competitors and elaborates Tokyo Gas segmentation, targeting, positioning & USP.

Tokyo Gas

Parent Company

Tokyo Gas


Natural Gas Utilities


Energy & Power

Tagline/ Slogan

My life, My gas


The largest natural gas utility in Japan

Tokyo Gas STP


Enterprises and individuals with energy requirements

Target Group

Entities which require natural gas and electricity


A gas utility company engaged in production and distribution of natural gas, sales of gas appliances and real estate

Tokyo Gas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tokyo Gas. Strengths are:

1. A strong focus on technology development positions it to respond rapidly and accurately to changes in the operating environment and helps it in providing value added services to its customers
2. Its strong presence across the entire energy value chain (from upstream to downstream operation from natural gas field development, transportation, LNG terminals to power plants, pipeline network, marketing, and customer sales) provides it with many opportunities to optimize its business while minimizing business risks
3. Its enhanced safety solutions, as a result of its strong R&D inputs, has helped it become a recognized and trusted brand name
4. Its diversified business structure through city gas sales; other energies; gas appliances and installation work; real estate; and other businesses help it reduce risk
5. Its robust supply base and huge and trusted customer base help it garner high revenue


Here are the weaknesses in the Tokyo Gas SWOT Analysis:

1. Its concentrated operations in Japan (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma, Yamanashi, and Nagano) increases its business risk and also exposes it to local economic and operating conditions among other increasing business risks
2. Its long term liabilities which are substantial can serve as a deterrent to make it more lucrative to future investors


Following are the Opportunities in Tokyo Gas SWOT Analysis:

1. Increase in its supply capacity (via: completion of the Chiba-Kashima pipeline in 12, and its Hitachi project) will help it better serve the growing demands of its customer base
2. Its expansion in the Kanto region, where it estimates potential industrial and commercial demand for fuel conversion, cogeneration, and power generation will boost its businesses
3. Its varied business initiatives through strategic agreements, MOUs etc. with Malaysia LNG, TEPCO, Showa Shell Sekiyu for various projects will give it a stronger foothold across the region and in the market


The threats in the SWOT Analysis of Tokyo Gas are as mentioned:

1. Intense competition with other players in the market, which have greater geographical and financial strength, can erode its market share
2. Natural disasters, like the recent Fukuyama disaster in Japan, can derail its growth and bring about losses
3. Volatility in oil and natural gas prices, due to geo-political reasons, over which it has n control, can adversely impact its business
4. Growing use of renewable energy sources, which led to introduction of a new law in Japan, viz. RPS (Renewable Portfolio Standard), to promote the utilization of non-conventional sources of energy, can decrease the consumption of gas as an energy source, which would affect the revenues of the company

Tokyo Gas Competition


Below are the top 4 Tokyo Gas competitors:

1. Osaka Gas Company
2. Tokyo Electric Power Company
3. Hokkaido Electric Power Company
4. Shikoku Electric power Company


The brandguide table above concludes the Tokyo Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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