Delta Electricity SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1770

SWOT analysis of Delta Electricity analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Delta Electricity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delta Electricity to benchmark its business & performance as compared to the competitors and industry. Delta Electricity is one of the leading brands in the energy & power sector. The table below also lists the top Delta Electricity competitors and elaborates Delta Electricity market segmentation, target group, positioning & Unique Selling Proposition (USP).

Delta Electricity SWOT, Competitors, Marketing STP & Brand analysis Table
Delta Electricity Brand Analysis
Parent Company

Government of New South Wales


Coal, gas, hydro and Biomass


Energy & Power

Tagline/ Slogan



Serves energy to large Australian population

Delta Electricity STP

Corporates, small scale business people and individuals looking to fulfill energy needs

Target Group

Residential customers looking for energy needs and industries


Providing energy to people following the best environmental practice and sustainable development

Delta Electricity SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Delta Electricity. Strengths are:

1. Diversified into renewable sources of fuel like Biomass and the leading energy company in Australia to invest in Pyrotechnology

2. Generates one tenth of the total electricity for the consumers in the National electricity market in Australia.
3. Exceptional customer service with 95% customer satisfaction index over the past 3 years.
4. Strong Financial performance


Here are the weaknesses in the Delta Electricity SWOT Analysis:

1. Union problems in various Delta energy owned power stations leading to loss in income

2. Lower maximum electricity output as only 2 power stations provide the total amount of electricity generated.


Following are the Opportunities in Delta Electricity SWOT Analysis:

1. Renewable sources of fuel has a bigger potential as the primary source coal has environmental issues.

2. Tieups with energy majors to have a bigger base


The threats in the SWOT Analysis of Delta Electricity are as mentioned:

1. Downturn in the manufacturing sector has led to decline in the demand of demand in the national electricity market
2. Increase in wholesale gas and electricity prices.
3. Carbon trading challenges due to the new regulation from the Australian Govt.

4. Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery

Delta Electricity Competition

Below are the top 3 Delta Electricity competitors:

1. Origin Energy Limited

2. International Power Australia Pty Ltd

3. TransAlta Corporation

The brandguide table above concludes the Delta Electricity SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delta Electricity. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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