Mark Group SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1525

SWOT Analysis of Mark Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mark Group

Parent Company

Mark Group


Energy-saving, Insulation, Microgeneration, Renewables



Tagline/ Slogan

The energy saving experts


Reduces carbon footprint



Environmentally aware people

Target Group

Educated environmentally aware urban households, government, corporates


Lose Less, Use Less and Generate More energy

SWOT Analysis


1. Operates out of three continents, with more than 2,500 employees, installing more than 7,000 energy efficiency products in homes, schools and businesses every week

2. Mark Group was recognised as the 'Fastest Growing Business' in the UK's Sunday Times HSBC International Track 200 Awards

3. Has differentiated itself as energy solution company

4.Has access to advanced energy technology and high quality products

5.Long term contracts with the government has led to huge revenues


1. Many people dislike their free cavity installation service due to allegations of false promises

2.New company and hence does not enjoy too much trust

3.Products are costly thereby decreasing sales volume


1. Global warming being one of the key issues today, the company can expand into the developing countries which are trying to cut their carbon emission
2. Can tie up with government of various countries and implement large scale energy saving projects.


1. Low awareness among people about responsibility towards environment and need to use energy efficiently.

2. Fluctuating dollar prices and economic recessions



1.Climate Energy

2.Green Heat Ltd

3.Energy Saving Trust


5.Albion Insulations

6.Essex Insulations


The table above concludes the Mark Group SWOT analysis along with its marketing and brand parameters.


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