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Odopic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Odopic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Odopic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Odopic to benchmark its business & performance as compared to the competitors and industry. Odopic is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Odopic competitors and includes Odopic target market, segmentation, positioning & Unique Selling Proposition (USP).

Odopic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Odopic Brand Analysis
Parent Company



Home Care brands



Tagline/ Slogan

Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’


High quality product having powerful grease cutting action containing natural ingredients such as lime

Odopic STP
Odopic Segmentation

Hand dishwashing  - Powder and bar

Odopic Target Market

Housewives, restaurants, shops and hotels providing cooked food

Odopic Positioning

Reasonably priced product with strong cleaning action

Odopic SWOT Analysis
Odopic Strengths

Below are the Strengths in the SWOT Analysis of Odopic:

1. Established brand name
2. Good quality like pleasant lime fragrance and does not get dissolved
3. Steadily growing brand
4. Strong cleaning action and powerful grease cutting action

5.Reasonably priced and provides value for money

6.Use of natural ingredients like lemon

Odopic Weaknesses

Here are the weaknesses in the Odopic SWOT Analysis:

1.Limited market share due to intense competition

Odopic Opportunities

Following are the Opportunities in Odopic SWOT Analysis:

1. More potential in the urban and rural market
2.Export potential
3. Better promotion and expansion

Odopic Threats

The threats in the SWOT Analysis of Odopic are as mentioned:

1.Aggressive competitors
2.Easy availability of substitutes
3.New entrants

Odopic Competition

Below are the top 3 Odopic competitors:

1.HLL’s Vim

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Odopic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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