Odopic SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2958

SWOT analysis of Odopic analyses the brand/company with its strengths, weaknesses, opportunities & threats. Odopic is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Odopic competitors and elaborates Odopic segmentation, targeting, positioning & USP.

Odopic

Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’

USP

High quality product having powerful grease cutting action containing natural ingredients such as lime

Odopic STP

Segment

Hand dishwashing  - Powder and bar

Target Group

Housewives, restaurants, shops and hotels providing cooked food

Positioning

Reasonably priced product with strong cleaning action

Odopic SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Odopic. Strengths are:

1. Established brand name
2. Good quality like pleasant lime fragrance and does not get dissolved
3. Steadily growing brand
4. Strong cleaning action and powerful grease cutting action

5.Reasonably priced and provides value for money

6.Use of natural ingredients like lemon

Weaknesses

Here are the weaknesses in the Odopic SWOT Analysis:

1.Limited market share due to intense competition

Opportunities

Following are the Opportunities in Odopic SWOT Analysis:

1. More potential in the urban and rural market
2.Export potential
3. Better promotion and expansion

Threats

The threats in the SWOT Analysis of Odopic are as mentioned:

1.Aggressive competitors
2.Easy availability of substitutes
3.New entrants

Odopic Competition

Competitors

Below are the top 3 Odopic competitors:

1.HLL’s Vim
2.Nirma
3.Pril


The brandguide table above concludes the Odopic SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Odopic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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