Odopic SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2889

SWOT Analysis of Odopic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Home Care brands



Tagline/ Slogan

Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’


High quality product having powerful grease cutting action containing natural ingredients such as lime

Odopic STP


Hand dishwashing  - Powder and bar

Target Group

Housewives, restaurants, shops and hotels providing cooked food


Reasonably priced product with strong cleaning action

Odopic SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Odopic. Strengths are:

1. Established brand name
2. Good quality like pleasant lime fragrance and does not get dissolved
3. Steadily growing brand
4. Strong cleaning action and powerful grease cutting action

5.Reasonably priced and provides value for money

6.Use of natural ingredients like lemon


Here are the weaknesses of Odopic :

1.Limited market share due to intense competition


Following are the Opportunities of Odopic :

1. More potential in the urban and rural market
2.Export potential
3. Better promotion and expansion


The threats of Odopic are as mentioned :

1.Aggressive competitors
2.Easy availability of substitutes
3.New entrants

Odopic Competition


Below are the 3 main Odopic competitors :

1.HLL’s Vim

The brandguide table above concludes the Odopic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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