Odopic SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Odopic analyses the brand by its strengths, weaknesses, opportunities & threats. In Odopic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Odopic to benchmark its business & performance as compared to the competitors. Odopic is one of the leading brands in the FMCG sector.

The article below lists the Odopic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Odopic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Odopic

Odopic Overview
Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’

USP

High quality product having powerful grease cutting action containing natural ingredients such as lime

Odopic STP
Segmentation

Hand dishwashing  - Powder and bar

Target Market

Housewives, restaurants, shops and hotels providing cooked food

Positioning

Reasonably priced product with strong cleaning action

SWOT Analysis of Odopic

For Odopic, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Odopic SWOT Analysis:

Odopic Strengths

The strengths of Odopic looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Odopic :

1. Established brand name
2. Good quality like pleasant lime fragrance and does not get dissolved
3. Steadily growing brand
4. Strong cleaning action and powerful grease cutting action

5.Reasonably priced and provides value for money

6.Use of natural ingredients like lemon

Odopic Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Odopic SWOT Analysis:

1.Limited market share due to intense competition


Odopic Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Odopic SWOT Analysis:

1. More potential in the urban and rural market
2.Export potential
3. Better promotion and expansion


Odopic Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Odopic are as mentioned:

1.Aggressive competitors
2.Easy availability of substitutes
3.New entrants

Odopic Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Odopic:

1.HLL’s Vim
2.Nirma
3.Pril


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Odopic. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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