Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Odopic analyses the brand by its strengths, weaknesses, opportunities & threats. In Odopic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Odopic to benchmark its business & performance as compared to the competitors. Odopic is one of the leading brands in the FMCG sector.
The table below lists the Odopic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Odopic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’
High quality product having powerful grease cutting action containing natural ingredients such as lime
Hand dishwashing - Powder and bar
Housewives, restaurants, shops and hotels providing cooked food
Reasonably priced product with strong cleaning action
SWOT Analysis of Odopic
Below are the Strengths in the SWOT Analysis of Odopic:
1. Established brand name 2. Good quality like pleasant lime fragrance and does not get dissolved 3. Steadily growing brand 4. Strong cleaning action and powerful grease cutting action
5.Reasonably priced and provides value for money
6.Use of natural ingredients like lemon
Here are the weaknesses in the Odopic SWOT Analysis:
1.Limited market share due to intense competition
Following are the Opportunities in Odopic SWOT Analysis:
1. More potential in the urban and rural market 2.Export potential 3. Better promotion and expansion
The threats in the SWOT Analysis of Odopic are as mentioned:
1.Aggressive competitors 2.Easy availability of substitutes 3.New entrants
Below are the top 3 competitors of Odopic:
1.HLL’s Vim 2.Nirma 3.Pril
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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