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Colgate Total 12 SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7976

SWOT analysis of Colgate Total 12 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Total 12 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Total 12 to benchmark its business & performance as compared to the competitors and industry. Colgate Total 12 is one of the leading brands in the FMCG sector. The table below also lists the top Colgate Total 12 competitors and elaborates Colgate Total 12 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Colgate Total 12 SWOT, Competitors, Marketing STP & Brand analysis Table
Colgate Total 12 Brand Analysis
Parent Company






Tagline/ Slogan

12 hour plaque protection


The 12 hour germ fighting protection in Colgate Total helps prevent many common oral health conditions

Colgate Total 12 STP

Personal Oral Hygiene - Toothpaste

Target Group

Urban Men and Women


Colgate Total 12 provides complete 12 hour protection and fights a full range of oral health problems

Colgate Total 12 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colgate Total 12. Strengths are:

1. Gives protection to teeth for over 12 hours
2. Colgate Total 12 is approved by the Indian Dental Association
3. Colgate Total 12 removes sticky plaque that cause the red, tender and swollen gums that characterize gingivitis
4. Colgate Total 12 helps fight germs that live in the mouth and cause bad breath
5. Popular toothpaste brand under the name “Colgate”


Here are the weaknesses in the Colgate Total 12 SWOT Analysis:

1. Mostly catering to urban market
2. Pricing on the higher side


Following are the Opportunities in Colgate Total 12 SWOT Analysis:

1. Improve free online dental advice to customers
2.Creating further awareness regarding oral hygiene and attracting larger target markets for their product
3. Tie ups with hotel chains


The threats in the SWOT Analysis of Colgate Total 12 are as mentioned:

1. Many international and national competitors in the industry providing products at more affordable rates
2. Antibacterial chemicals commonly added to toothpaste might pose a threat to the health of consumers

Colgate Total 12 Competition

Below are the top 3 Colgate Total 12 competitors:

1. Pepsodent
2. Oral-B
3. Close Up

The brandguide table above concludes the Colgate Total 12 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Total 12. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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