1. BrandGuide
  2. FMCG

Colgate Total 12 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Total 12 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Total 12 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Total 12 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Total 12 is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Total 12 competitors and includes Colgate Total 12 target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Total 12 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Total 12 Brand Analysis
Parent Company






Tagline/ Slogan

12 hour plaque protection


The 12 hour germ fighting protection in Colgate Total helps prevent many common oral health conditions

Colgate Total 12 STP
Colgate Total 12 Segmentation

Personal Oral Hygiene - Toothpaste

Colgate Total 12 Target Market

Urban Men and Women

Colgate Total 12 Positioning

Colgate Total 12 provides complete 12 hour protection and fights a full range of oral health problems

Colgate Total 12 SWOT Analysis
Colgate Total 12 Strengths

Below are the Strengths in the SWOT Analysis of Colgate Total 12:

1. Gives protection to teeth for over 12 hours
2. Colgate Total 12 is approved by the Indian Dental Association
3. Colgate Total 12 removes sticky plaque that cause the red, tender and swollen gums that characterize gingivitis
4. Colgate Total 12 helps fight germs that live in the mouth and cause bad breath
5. Popular toothpaste brand under the name “Colgate”

Colgate Total 12 Weaknesses

Here are the weaknesses in the Colgate Total 12 SWOT Analysis:

1. Mostly catering to urban market
2. Pricing on the higher side

Colgate Total 12 Opportunities

Following are the Opportunities in Colgate Total 12 SWOT Analysis:

1. Improve free online dental advice to customers
2.Creating further awareness regarding oral hygiene and attracting larger target markets for their product
3. Tie ups with hotel chains

Colgate Total 12 Threats

The threats in the SWOT Analysis of Colgate Total 12 are as mentioned:

1. Many international and national competitors in the industry providing products at more affordable rates
2. Antibacterial chemicals commonly added to toothpaste might pose a threat to the health of consumers

Colgate Total 12 Competition

Below are the top 3 Colgate Total 12 competitors:

1. Pepsodent
2. Oral-B
3. Close Up

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Total 12. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin