Colgate Max Fresh SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6664

SWOT Analysis of Colgate Max Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colgate Max Fresh

Parent Company

Colgate Palmolive


Personal Care – Toothpaste



Tagline/ Slogan

Switch on the power of freshness


Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness

Colgate Max Fresh STP


Personal Care – Oral Hygiene – Gel Toothpaste

Target Group

Men and Women


Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen

Colgate Max Fresh SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colgate Max Fresh :

1. Toothpaste contains menthol, a mouthwash ingredient, for Fresh Breath and long lasting freshness
2. Helps fight tooth cavities
3. Gel helps achieve whiter teeth
4. Available in 4 exciting flavors – Peppermint ice, Spicy Fresh and Citrus Blast
5. Youthful advertising and good brand presence


1. Premium category product with high pricing. Lower price variants not available
2. Limited size variants available in market
3. Limited only to a small urban segment


1. Contains cooling crystals in strips – for freshness that can be seen
2. More campaigns like Colgate Max Fresh Party with filmstars – a contest to promote fresh breath and popularize the product
3. More campaigns like Colgate Max Fresh Alarm Contest – A chance to meet cricketers


1. Many national and international brands with gel variants of toothpaste available in the market

Colgate Max Fresh Competition


Below are the 3 main Colgate Max Fresh competitors :

1. Close Up
3. Oral-B

The brandguide table above concludes the Colgate Max Fresh SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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