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Colgate Max Fresh SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7485

SWOT analysis of Colgate Max Fresh analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Max Fresh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Max Fresh to benchmark its business & performance as compared to the competitors and industry. Colgate Max Fresh is one of the leading brands in the FMCG sector. The table below also lists the top Colgate Max Fresh competitors and elaborates Colgate Max Fresh market segmentation, target group, positioning & Unique Selling Proposition (USP).

Colgate Max Fresh SWOT, Competitors, Marketing STP & Brand analysis Table
Colgate Max Fresh Brand Analysis
Parent Company

Colgate Palmolive


Personal Care – Toothpaste



Tagline/ Slogan

Switch on the power of freshness


Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness

Colgate Max Fresh STP

Personal Care – Oral Hygiene – Gel Toothpaste

Target Group

Men and Women


Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen

Colgate Max Fresh SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colgate Max Fresh. Strengths are:

1. Toothpaste contains menthol, a mouthwash ingredient, for Fresh Breath and long lasting freshness
2. Helps fight tooth cavities
3. Gel helps achieve whiter teeth
4. Available in 4 exciting flavors – Peppermint ice, Spicy Fresh and Citrus Blast
5. Youthful advertising and good brand presence


Here are the weaknesses in the Colgate Max Fresh SWOT Analysis:

1. Premium category product with high pricing. Lower price variants not available
2. Limited size variants available in market
3. Limited only to a small urban segment


Following are the Opportunities in Colgate Max Fresh SWOT Analysis:

1. Contains cooling crystals in strips – for freshness that can be seen
2. More campaigns like Colgate Max Fresh Party with filmstars – a contest to promote fresh breath and popularize the product
3. More campaigns like Colgate Max Fresh Alarm Contest – A chance to meet cricketers


The threats in the SWOT Analysis of Colgate Max Fresh are as mentioned:

1. Many national and international brands with gel variants of toothpaste available in the market

Colgate Max Fresh Competition

Below are the top 3 Colgate Max Fresh competitors:

1. Close Up
3. Oral-B

The brandguide table above concludes the Colgate Max Fresh SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Max Fresh. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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