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Colgate Max Fresh SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Max Fresh analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Max Fresh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Max Fresh to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Max Fresh is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Max Fresh competitors and includes Colgate Max Fresh target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Max Fresh SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Max Fresh Brand Analysis
Parent Company

Colgate Palmolive


Personal Care – Toothpaste



Tagline/ Slogan

Switch on the power of freshness


Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness

Colgate Max Fresh STP
Colgate Max Fresh Segmentation

Personal Care – Oral Hygiene – Gel Toothpaste

Colgate Max Fresh Target Market

Men and Women

Colgate Max Fresh Positioning

Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen

Colgate Max Fresh SWOT Analysis
Colgate Max Fresh Strengths

Below are the Strengths in the SWOT Analysis of Colgate Max Fresh:

1. Toothpaste contains menthol, a mouthwash ingredient, for Fresh Breath and long lasting freshness
2. Helps fight tooth cavities
3. Gel helps achieve whiter teeth
4. Available in 4 exciting flavors – Peppermint ice, Spicy Fresh and Citrus Blast
5. Youthful advertising and good brand presence

Colgate Max Fresh Weaknesses

Here are the weaknesses in the Colgate Max Fresh SWOT Analysis:

1. Premium category product with high pricing. Lower price variants not available
2. Limited size variants available in market
3. Limited only to a small urban segment

Colgate Max Fresh Opportunities

Following are the Opportunities in Colgate Max Fresh SWOT Analysis:

1. Contains cooling crystals in strips – for freshness that can be seen
2. More campaigns like Colgate Max Fresh Party with filmstars – a contest to promote fresh breath and popularize the product
3. More campaigns like Colgate Max Fresh Alarm Contest – A chance to meet cricketers

Colgate Max Fresh Threats

The threats in the SWOT Analysis of Colgate Max Fresh are as mentioned:

1. Many national and international brands with gel variants of toothpaste available in the market

Colgate Max Fresh Competition

Below are the top 3 Colgate Max Fresh competitors:

1. Close Up
3. Oral-B

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Max Fresh. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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