Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Colgate Sensitive analyses the brand by its strengths, weaknesses, opportunities & threats. In Colgate Sensitive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Colgate Sensitive to benchmark its business & performance as compared to the competitors. Colgate Sensitive is one of the leading brands in the FMCG sector.
The table below lists the Colgate Sensitive SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Sensitive competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The first and only toothpaste clinically proven to provide instant and effective long lasting relief from Sensitivity
Colgate Sensitive STP
Personal Care – Oral Hygiene – Toothpaste for Sensitive Teeth
Urban middle class Men and Women
Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and long term sensitivity protection with regular use.
SWOT Analysis of Colgate Sensitive
Colgate Sensitive Strengths
Below are the Strengths in the SWOT Analysis of Colgate Sensitive:
1. Helps maintain the natural whiteness of the teeth 2. Provides relief from the pain of sensitive teeth 3. Proven protection from sensitivity with regular use
4. Has a pleasant taste 5. Effective advertising showing product utility
Colgate Sensitive Weaknesses
Here are the weaknesses in the Colgate Sensitive SWOT Analysis:
1. Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene 2.No variants offered in the toothpaste in terms of flavors or use 3. Only 2 sizes available – 40g and 80g
Colgate Sensitive Opportunities
Following are the Opportunities in Colgate Sensitive SWOT Analysis:
1. Leverage on Approval by Indian Dental Association 2. Capturing niche market segment of sensitive teeth in the toothpaste industry 3. This scientifically advanced toothpaste uses the break-through Pro-Argin™ technology
Colgate Sensitive Threats
The threats in the SWOT Analysis of Colgate Sensitive are as mentioned:
1. High pricing can limit the market growth potential for the product 2.More competitors coming up with offerings for Sensitive teeth in Indian Market 3. Tie-up with dental clinics
Colgate Sensitive Competition
Colgate Sensitive Competitors
Below are the top 3 competitors of Colgate Sensitive:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Sensitive. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute