Colgate Sensitive SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Colgate Sensitive SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Colgate Sensitive, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Sensitive to benchmark its business & performance as compared to the competitors, and make strategic improvements. Colgate Sensitive is one of the leading brands in the FMCG sector.

The article below lists the Colgate Sensitive SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Colgate Sensitive SWOT Analysis:

SWOT Analysis of Colgate Sensitive

For Colgate Sensitive, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Colgate Sensitive Strengths

The strengths of Colgate Sensitive looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Colgate Sensitive :

1. Helps maintain the natural whiteness of the teeth
2. Provides relief from the pain of sensitive teeth
3. Proven protection from sensitivity with regular use

4. Has a pleasant taste
5. Effective advertising showing product utility

Colgate Sensitive Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Colgate Sensitive SWOT Analysis:

1. Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene
2.No variants offered in the toothpaste in terms of flavors or use
3. Only 2 sizes available – 40g and 80g

Colgate Sensitive Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Colgate Sensitive SWOT Analysis:

1. Leverage on Approval by Indian Dental Association
2. Capturing niche market segment of sensitive teeth in the toothpaste industry
3. This scientifically advanced toothpaste uses the break-through Pro-Argin™ technology

Colgate Sensitive Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Colgate Sensitive are as mentioned:

1. High pricing can limit the market growth potential for the product
2.More competitors coming up with offerings for Sensitive teeth in Indian Market
3. Tie-up with dental clinics

Colgate Sensitive Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Colgate Sensitive:

1. Pepsodent
2. Sensodyne
3. Close Up

Hence this concludes the Colgate Sensitive SWOT analysis.

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About Colgate Sensitive

Colgate Sensitive Overview
Parent Company

Colgate – Palmolive


Personal Care – Toothpaste



Tagline/ Slogan

Relief from the Pain of Sensitive Teeth


The first and only toothpaste clinically proven to provide instant and effective long lasting relief from Sensitivity

Colgate Sensitive STP

Personal Care – Oral Hygiene – Toothpaste for Sensitive Teeth

Target Market

Urban middle class Men and Women


Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and long term sensitivity protection with regular use.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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