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Colgate Sensitive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Sensitive analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Sensitive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Sensitive to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Sensitive is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Sensitive competitors and includes Colgate Sensitive target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Sensitive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Sensitive Brand Analysis
Parent Company

Colgate – Palmolive


Personal Care – Toothpaste



Tagline/ Slogan

Relief from the Pain of Sensitive Teeth


The first and only toothpaste clinically proven to provide instant and effective long lasting relief from Sensitivity

Colgate Sensitive STP
Colgate Sensitive Segmentation

Personal Care – Oral Hygiene – Toothpaste for Sensitive Teeth

Colgate Sensitive Target Market

Urban middle class Men and Women

Colgate Sensitive Positioning

Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and long term sensitivity protection with regular use.

Colgate Sensitive SWOT Analysis
Colgate Sensitive Strengths

Below are the Strengths in the SWOT Analysis of Colgate Sensitive:

1. Helps maintain the natural whiteness of the teeth
2. Provides relief from the pain of sensitive teeth
3. Proven protection from sensitivity with regular use

4. Has a pleasant taste
5. Effective advertising showing product utility

Colgate Sensitive Weaknesses

Here are the weaknesses in the Colgate Sensitive SWOT Analysis:

1. Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene
2.No variants offered in the toothpaste in terms of flavors or use
3. Only 2 sizes available – 40g and 80g

Colgate Sensitive Opportunities

Following are the Opportunities in Colgate Sensitive SWOT Analysis:

1. Leverage on Approval by Indian Dental Association
2. Capturing niche market segment of sensitive teeth in the toothpaste industry
3. This scientifically advanced toothpaste uses the break-through Pro-Argin™ technology

Colgate Sensitive Threats

The threats in the SWOT Analysis of Colgate Sensitive are as mentioned:

1. High pricing can limit the market growth potential for the product
2.More competitors coming up with offerings for Sensitive teeth in Indian Market
3. Tie-up with dental clinics

Colgate Sensitive Competition

Below are the top 3 Colgate Sensitive competitors:

1. Pepsodent
2. Sensodyne
3. Close Up

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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