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Colgate Sensitive SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9174

SWOT analysis of Colgate Sensitive analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Sensitive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Sensitive to benchmark its business & performance as compared to the competitors and industry. Colgate Sensitive is one of the leading brands in the FMCG sector. The table below also lists the top Colgate Sensitive competitors and elaborates Colgate Sensitive market segmentation, target group, positioning & Unique Selling Proposition (USP).

Colgate Sensitive SWOT, Competitors, Marketing STP & Brand analysis Table
Colgate Sensitive Brand Analysis
Parent Company

Colgate – Palmolive

Category

Personal Care – Toothpaste

Sector

FMCG

Tagline/ Slogan

Relief from the Pain of Sensitive Teeth

USP

The first and only toothpaste clinically proven to provide instant and effective long lasting relief from Sensitivity

Colgate Sensitive STP
Segment

Personal Care – Oral Hygiene – Toothpaste for Sensitive Teeth

Target Group

Urban middle class Men and Women

Positioning

Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and long term sensitivity protection with regular use.

Colgate Sensitive SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colgate Sensitive. Strengths are:

1. Helps maintain the natural whiteness of the teeth
2. Provides relief from the pain of sensitive teeth
3. Proven protection from sensitivity with regular use

4. Has a pleasant taste
5. Effective advertising showing product utility

Weaknesses

Here are the weaknesses in the Colgate Sensitive SWOT Analysis:

1. Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene
2.No variants offered in the toothpaste in terms of flavors or use
3. Only 2 sizes available – 40g and 80g

Opportunities

Following are the Opportunities in Colgate Sensitive SWOT Analysis:

1. Leverage on Approval by Indian Dental Association
2. Capturing niche market segment of sensitive teeth in the toothpaste industry
3. This scientifically advanced toothpaste uses the break-through Pro-Argin™ technology

Threats

The threats in the SWOT Analysis of Colgate Sensitive are as mentioned:

1. High pricing can limit the market growth potential for the product
2.More competitors coming up with offerings for Sensitive teeth in Indian Market
3. Tie-up with dental clinics

Colgate Sensitive Competition
Competitors

Below are the top 3 Colgate Sensitive competitors:

1. Pepsodent
2. Sensodyne
3. Close Up

The brandguide table above concludes the Colgate Sensitive SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Sensitive. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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