Colgate Sensitive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Colgate – Palmolive

Personal Care – Toothpaste

FMCG

Relief from the Pain of Sensitive Teeth

The first and only toothpaste clinically proven to provide instant and effective long lasting relief from Sensitivity

Personal Care – Oral Hygiene – Toothpaste for Sensitive Teeth

Urban middle class Men and Women

Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and long term sensitivity protection with regular use.

Below are the Strengths in the SWOT Analysis of Colgate Sensitive:

1. Helps maintain the natural whiteness of the teeth
2. Provides relief from the pain of sensitive teeth
3. Proven protection from sensitivity with regular use

4. Has a pleasant taste
5. Effective advertising showing product utility

Here are the weaknesses in the Colgate Sensitive SWOT Analysis:

1. Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene
2.No variants offered in the toothpaste in terms of flavors or use
3. Only 2 sizes available – 40g and 80g

Following are the Opportunities in Colgate Sensitive SWOT Analysis:

1. Leverage on Approval by Indian Dental Association
2. Capturing niche market segment of sensitive teeth in the toothpaste industry
3. This scientifically advanced toothpaste uses the break-through Pro-Argin™ technology

The threats in the SWOT Analysis of Colgate Sensitive are as mentioned:

1. High pricing can limit the market growth potential for the product
2.More competitors coming up with offerings for Sensitive teeth in Indian Market
3. Tie-up with dental clinics

Below are the top 3 Colgate Sensitive competitors:

1. Pepsodent
2. Sensodyne
3. Close Up