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Colgate 360 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate 360 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate 360 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate 360 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate 360 is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate 360 competitors and includes Colgate 360 target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate 360 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate 360 Brand Analysis
Parent Company

Colgate Palmolive

Category

FMCG

Sector

FMCG

Tagline/ Slogan

For a healthier whole mouth clean

USP

Colgate 360 is designed to give a healthier whole mouth clean

Colgate 360 STP
Colgate 360 Segmentation

Personal Care – Oral Hygiene - Toothbrush available in 6 variants

Colgate 360 Target Market

Premium Category  Toothbrush for high income groups

Colgate 360 Positioning

Colgate 360 revolutionizes oral care. Its uniquely designed features clean the teeth, tongue, cheeks and gums – removing more bacteria

Colgate 360 SWOT Analysis
Colgate 360 Strengths

Below are the Strengths in the SWOT Analysis of Colgate 360:

1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria
2. Wide thumb grip area for better control while brushing
3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth

4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Surround, Deep Clean

Colgate 360 Weaknesses

Here are the weaknesses in the Colgate 360 SWOT Analysis:

1.Premium product and high price which will not cater to the masses at large in the market
2.Toothbrush design can prove complex for some of the users who use basic toothbrushes

Colgate 360 Opportunities

Following are the Opportunities in Colgate 360 SWOT Analysis:

1.Creating further awareness regarding oral hygiene and attracting larger target markets for their toothbrush
2. Good Media campaign to showcase the multiple features the brush has to offer

Colgate 360 Threats

The threats in the SWOT Analysis of Colgate 360 are as mentioned:

1. Many competitors and variants present in oral dental care market
2. Use of toothbrush still not prevalent in many rural parts of the country

Colgate 360 Competition
Competitors

Below are the top 3 Colgate 360 competitors:

1. Oral-B
2. Pepsodent
3. Anchor


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate 360. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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