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Colgate 360 SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6019

SWOT analysis of Colgate 360 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate 360 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate 360 to benchmark its business & performance as compared to the competitors and industry. Colgate 360 is one of the leading brands in the FMCG sector. The table below also lists the top Colgate 360 competitors and elaborates Colgate 360 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Colgate 360 SWOT, Competitors, Marketing STP & Brand analysis Table
Colgate 360 Brand Analysis
Parent Company

Colgate Palmolive

Category

FMCG

Sector

FMCG

Tagline/ Slogan

For a healthier whole mouth clean

USP

Colgate 360 is designed to give a healthier whole mouth clean

Colgate 360 STP
Segment

Personal Care – Oral Hygiene - Toothbrush available in 6 variants

Target Group

Premium Category  Toothbrush for high income groups

Positioning

Colgate 360 revolutionizes oral care. Its uniquely designed features clean the teeth, tongue, cheeks and gums – removing more bacteria

Colgate 360 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colgate 360. Strengths are:

1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria
2. Wide thumb grip area for better control while brushing
3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth

4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Surround, Deep Clean

Weaknesses

Here are the weaknesses in the Colgate 360 SWOT Analysis:

1.Premium product and high price which will not cater to the masses at large in the market
2.Toothbrush design can prove complex for some of the users who use basic toothbrushes

Opportunities

Following are the Opportunities in Colgate 360 SWOT Analysis:

1.Creating further awareness regarding oral hygiene and attracting larger target markets for their toothbrush
2. Good Media campaign to showcase the multiple features the brush has to offer

Threats

The threats in the SWOT Analysis of Colgate 360 are as mentioned:

1. Many competitors and variants present in oral dental care market
2. Use of toothbrush still not prevalent in many rural parts of the country

Colgate 360 Competition
Competitors

Below are the top 3 Colgate 360 competitors:

1. Oral-B
2. Pepsodent
3. Anchor

The brandguide table above concludes the Colgate 360 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate 360. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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