Colgate Cibaca SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Cibaca analyses the brand by its strengths, weaknesses, opportunities & threats. In Colgate Cibaca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Cibaca to benchmark its business & performance as compared to the competitors. Colgate Cibaca is one of the leading brands in the FMCG sector.

The table below lists the Colgate Cibaca SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Cibaca competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Cibaca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Cibaca Brand Analysis
Parent Company

Colgate Palmolive





Tagline/ Slogan

Strong Teeth, Fresh Breath For Your Family


Family Protection through Strong Teeth and Fresh Breath

Colgate Cibaca STP

Personal Care – Oral Hygiene - Toothpaste

Target Group

Indian Families


An economy toothpaste for the entire family

SWOT Analysis of Colgate Cibaca
Colgate Cibaca Strengths

Below are the Strengths in the SWOT Analysis of Colgate Cibaca:

1. Developed using Colgate's international expertise in oral care
2. Unique formula protects your teeth from decay
3. Refreshing minty flavor makes the breath super fresh
4. One of the core brands contributing to the company’s top-line growth
5. Already established toothpaste brand "Cibaca" (Binaca) acquired by Colgate, which was also popular as Cibaca Geetmala radio program

Colgate Cibaca Weaknesses

Here are the weaknesses in the Colgate Cibaca SWOT Analysis:

1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry
2. Not a premium category product to gain urban market share

Colgate Cibaca Opportunities

Following are the Opportunities in Colgate Cibaca SWOT Analysis:

1. Projected as an economy toothpaste for Indian families
2. Potential to capture smaller cities owning to cheaper price and quality assurance
3.Colgate has been proactively promoting cleaner oral hygiene habits among rural households

Colgate Cibaca Threats

The threats in the SWOT Analysis of Colgate Cibaca are as mentioned:

1. Many cheap local variants of toothpaste available in the semi-urban and rural markets
2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc

Colgate Cibaca Competition
Colgate Cibaca Competitors

Below are the top 3 competitors of Colgate Cibaca:

1. Pepsodent
2. Babool
3. Meswak

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Cibaca. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin