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Colgate Cibaca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Cibaca analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Cibaca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Cibaca to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Cibaca is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Cibaca competitors and includes Colgate Cibaca target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Cibaca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Cibaca Brand Analysis
Parent Company

Colgate Palmolive

Category

FMCG

Sector

FMCG

Tagline/ Slogan

Strong Teeth, Fresh Breath For Your Family

USP

Family Protection through Strong Teeth and Fresh Breath

Colgate Cibaca STP
Colgate Cibaca Segmentation

Personal Care – Oral Hygiene - Toothpaste

Colgate Cibaca Target Market

Indian Families

Colgate Cibaca Positioning

An economy toothpaste for the entire family

Colgate Cibaca SWOT Analysis
Colgate Cibaca Strengths

Below are the Strengths in the SWOT Analysis of Colgate Cibaca:

1. Developed using Colgate's international expertise in oral care
2. Unique formula protects your teeth from decay
3. Refreshing minty flavor makes the breath super fresh
4. One of the core brands contributing to the company’s top-line growth
5. Already established toothpaste brand "Cibaca" (Binaca) acquired by Colgate, which was also popular as Cibaca Geetmala radio program

Colgate Cibaca Weaknesses

Here are the weaknesses in the Colgate Cibaca SWOT Analysis:

1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry
2. Not a premium category product to gain urban market share

Colgate Cibaca Opportunities

Following are the Opportunities in Colgate Cibaca SWOT Analysis:

1. Projected as an economy toothpaste for Indian families
2. Potential to capture smaller cities owning to cheaper price and quality assurance
3.Colgate has been proactively promoting cleaner oral hygiene habits among rural households

Colgate Cibaca Threats

The threats in the SWOT Analysis of Colgate Cibaca are as mentioned:

1. Many cheap local variants of toothpaste available in the semi-urban and rural markets
2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc

Colgate Cibaca Competition
Competitors

Below are the top 3 Colgate Cibaca competitors:

1. Pepsodent
2. Babool
3. Meswak


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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