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Colgate Cibaca SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5565

SWOT analysis of Colgate Cibaca analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Cibaca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Cibaca to benchmark its business & performance as compared to the competitors and industry. Colgate Cibaca is one of the leading brands in the FMCG sector. The table below also lists the top Colgate Cibaca competitors and elaborates Colgate Cibaca market segmentation, target group, positioning & Unique Selling Proposition (USP).

Colgate Cibaca SWOT, Competitors, Marketing STP & Brand analysis Table
Colgate Cibaca Brand Analysis
Parent Company

Colgate Palmolive





Tagline/ Slogan

Strong Teeth, Fresh Breath For Your Family


Family Protection through Strong Teeth and Fresh Breath

Colgate Cibaca STP

Personal Care – Oral Hygiene - Toothpaste

Target Group

Indian Families


An economy toothpaste for the entire family

Colgate Cibaca SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colgate Cibaca. Strengths are:

1. Developed using Colgate's international expertise in oral care
2. Unique formula protects your teeth from decay
3. Refreshing minty flavor makes the breath super fresh
4. One of the core brands contributing to the company’s top-line growth
5. Already established toothpaste brand "Cibaca" (Binaca) acquired by Colgate, which was also popular as Cibaca Geetmala radio program


Here are the weaknesses in the Colgate Cibaca SWOT Analysis:

1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry
2. Not a premium category product to gain urban market share


Following are the Opportunities in Colgate Cibaca SWOT Analysis:

1. Projected as an economy toothpaste for Indian families
2. Potential to capture smaller cities owning to cheaper price and quality assurance
3.Colgate has been proactively promoting cleaner oral hygiene habits among rural households


The threats in the SWOT Analysis of Colgate Cibaca are as mentioned:

1. Many cheap local variants of toothpaste available in the semi-urban and rural markets
2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc

Colgate Cibaca Competition

Below are the top 3 Colgate Cibaca competitors:

1. Pepsodent
2. Babool
3. Meswak

The brandguide table above concludes the Colgate Cibaca SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Cibaca. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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