Colgate Cibaca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Colgate Palmolive

FMCG

FMCG

Strong Teeth, Fresh Breath For Your Family

Family Protection through Strong Teeth and Fresh Breath

Personal Care – Oral Hygiene - Toothpaste

Indian Families

An economy toothpaste for the entire family

Below are the Strengths in the SWOT Analysis of Colgate Cibaca:

1. Developed using Colgate's international expertise in oral care
2. Unique formula protects your teeth from decay
3. Refreshing minty flavor makes the breath super fresh
4. One of the core brands contributing to the company’s top-line growth
5. Already established toothpaste brand "Cibaca" (Binaca) acquired by Colgate, which was also popular as Cibaca Geetmala radio program

Here are the weaknesses in the Colgate Cibaca SWOT Analysis:

1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry
2. Not a premium category product to gain urban market share

Following are the Opportunities in Colgate Cibaca SWOT Analysis:

1. Projected as an economy toothpaste for Indian families
2. Potential to capture smaller cities owning to cheaper price and quality assurance
3.Colgate has been proactively promoting cleaner oral hygiene habits among rural households

The threats in the SWOT Analysis of Colgate Cibaca are as mentioned:

1. Many cheap local variants of toothpaste available in the semi-urban and rural markets
2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc

Below are the top 3 Colgate Cibaca competitors:

1. Pepsodent
2. Babool
3. Meswak