Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Colgate Cibaca analyses the brand by its strengths, weaknesses, opportunities & threats. In Colgate Cibaca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Colgate Cibaca to benchmark its business & performance as compared to the competitors. Colgate Cibaca is one of the leading brands in the FMCG sector.
The table below lists the Colgate Cibaca SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Cibaca competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Family Protection through Strong Teeth and Fresh Breath
Colgate Cibaca STP
Personal Care – Oral Hygiene - Toothpaste
An economy toothpaste for the entire family
SWOT Analysis of Colgate Cibaca
Colgate Cibaca Strengths
Below are the Strengths in the SWOT Analysis of Colgate Cibaca:
1. Developed using Colgate's international expertise in oral care 2. Unique formula protects your teeth from decay 3. Refreshing minty flavor makes the breath super fresh 4. One of the core brands contributing to the company’s top-line growth 5. Already established toothpaste brand "Cibaca" (Binaca) acquired by Colgate, which was also popular as Cibaca Geetmala radio program
Colgate Cibaca Weaknesses
Here are the weaknesses in the Colgate Cibaca SWOT Analysis:
1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry 2. Not a premium category product to gain urban market share
Colgate Cibaca Opportunities
Following are the Opportunities in Colgate Cibaca SWOT Analysis:
1. Projected as an economy toothpaste for Indian families 2. Potential to capture smaller cities owning to cheaper price and quality assurance 3.Colgate has been proactively promoting cleaner oral hygiene habits among rural households
Colgate Cibaca Threats
The threats in the SWOT Analysis of Colgate Cibaca are as mentioned:
1. Many cheap local variants of toothpaste available in the semi-urban and rural markets 2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc
Colgate Cibaca Competition
Colgate Cibaca Competitors
Below are the top 3 competitors of Colgate Cibaca:
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