SWOT analysis of Colgate Cibaca analyses the brand by its strengths, weaknesses, opportunities & threats. In Colgate Cibaca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Colgate Cibaca to benchmark its business & performance as compared to the competitors. Colgate Cibaca is one of the leading brands in the FMCG sector.
The table below lists the Colgate Cibaca SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Cibaca competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Colgate Cibaca Brand Analysis | |
---|---|
Parent Company |
Colgate Palmolive |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
Strong Teeth, Fresh Breath For Your Family |
USP |
Family Protection through Strong Teeth and Fresh Breath |
Colgate Cibaca STP | |
Segment |
Personal Care – Oral Hygiene - Toothpaste |
Target Group |
Indian Families |
Positioning |
An economy toothpaste for the entire family |
SWOT Analysis of Colgate Cibaca | |
Colgate Cibaca Strengths |
Below are the Strengths in the SWOT Analysis of Colgate Cibaca: 1. Developed using Colgate's international expertise in oral care |
Colgate Cibaca Weaknesses |
Here are the weaknesses in the Colgate Cibaca SWOT Analysis: 1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry |
Colgate Cibaca Opportunities |
Following are the Opportunities in Colgate Cibaca SWOT Analysis: 1. Projected as an economy toothpaste for Indian families |
Colgate Cibaca Threats |
The threats in the SWOT Analysis of Colgate Cibaca are as mentioned: 1. Many cheap local variants of toothpaste available in the semi-urban and rural markets |
Colgate Cibaca Competition | |
Colgate Cibaca Competitors |
Below are the top 3 competitors of Colgate Cibaca: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Cibaca. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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