Colgate Cibaca SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Cibaca analyses the brand by its strengths, weaknesses, opportunities & threats. In Colgate Cibaca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Cibaca to benchmark its business & performance as compared to the competitors. Colgate Cibaca is one of the leading brands in the FMCG sector.

The article below lists the Colgate Cibaca SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Colgate Cibaca SWOT Analysis:

SWOT Analysis of Colgate Cibaca

For Colgate Cibaca, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Colgate Cibaca Strengths

The strengths of Colgate Cibaca looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Colgate Cibaca :

1. Developed using Colgate's international expertise in oral care
2. Unique formula protects your teeth from decay
3. Refreshing minty flavor makes the breath super fresh
4. One of the core brands contributing to the company’s top-line growth
5. Already established toothpaste brand "Cibaca" (Binaca) acquired by Colgate, which was also popular as Cibaca Geetmala radio program

Colgate Cibaca Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Colgate Cibaca SWOT Analysis:

1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry
2. Not a premium category product to gain urban market share

Colgate Cibaca Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Colgate Cibaca SWOT Analysis:

1. Projected as an economy toothpaste for Indian families
2. Potential to capture smaller cities owning to cheaper price and quality assurance
3.Colgate has been proactively promoting cleaner oral hygiene habits among rural households

Colgate Cibaca Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Colgate Cibaca are as mentioned:

1. Many cheap local variants of toothpaste available in the semi-urban and rural markets
2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc

Colgate Cibaca Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Colgate Cibaca:

1. Pepsodent
2. Babool
3. Meswak

Hence this concludes the Colgate Cibaca SWOT analysis.

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About Colgate Cibaca

Colgate Cibaca Overview
Parent Company

Colgate Palmolive





Tagline/ Slogan

Strong Teeth, Fresh Breath For Your Family


Family Protection through Strong Teeth and Fresh Breath

Colgate Cibaca STP

Personal Care – Oral Hygiene - Toothpaste

Target Market

Indian Families


An economy toothpaste for the entire family

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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