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Colgate Zig Zag SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4604

SWOT analysis of Colgate Zig Zag analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Zig Zag SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Zig Zag to benchmark its business & performance as compared to the competitors and industry. Colgate Zig Zag is one of the leading brands in the FMCG sector. The table below also lists the top Colgate Zig Zag competitors and elaborates Colgate Zig Zag market segmentation, target group, positioning & Unique Selling Proposition (USP).

Colgate Zig Zag SWOT, Competitors, Marketing STP & Brand analysis Table
Colgate Zig Zag Brand Analysis
Parent Company

Colgate Palmolive





Tagline/ Slogan

Deep Interdental Clean


Zig Zag bristles that are designed to reach deeper between the teeth

Colgate Zig Zag STP

Personal Care – Oral Dental Care - Toothbrush

Target Group

For men and women by offering a medium priced toothbrush


Toothbrush with Zig Zag bristels that helps in effective cleaning of the teeth

Colgate Zig Zag SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colgate Zig Zag. Strengths are:

1. Multi-angle Zig Zag bristels designed to reach deep between teeth for an effective clean
2. Cleaning Tip helps reach deep behind back teeth and cleanshard-to reach areas
3.Soft Dotted Tongue Cleaner gently removes deposits from the tongue
4. Easy to Grip handle and flexible neck provide added comfort and control while brushing


Here are the weaknesses in the Colgate Zig Zag SWOT Analysis:

1. Product placed in the middle level segment. Does not attract the premium or the lower end consumers
2.ZigZag bristles can be tough for using on flat surface of the teeth


Following are the Opportunities in Colgate Zig Zag SWOT Analysis:

1. Available in a multiple range of colors
2. Colgate is the No. 1 brand recommended by dentists
3. Colgate creating awareness for better oral hygiene care by promoting its products and highlighting its uses


The threats in the SWOT Analysis of Colgate Zig Zag are as mentioned:

1.Colgate has challenged the Calcutta High Court judgment recently that had held that Colgate’s Zig-Zag design could not have been registered as Anchor’s registered designs were published first
2. Use of toothbrush still not prevalent in rural areas

Colgate Zig Zag Competition

Below are the top 3 Colgate Zig Zag competitors:

1. Anchor
2. Oral B

The brandguide table above concludes the Colgate Zig Zag SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Zig Zag. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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