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Colgate Zig Zag SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Zig Zag analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Zig Zag SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Zig Zag to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Zig Zag is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Zig Zag competitors and includes Colgate Zig Zag target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Zig Zag SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Zig Zag Brand Analysis
Parent Company

Colgate Palmolive





Tagline/ Slogan

Deep Interdental Clean


Zig Zag bristles that are designed to reach deeper between the teeth

Colgate Zig Zag STP
Colgate Zig Zag Segmentation

Personal Care – Oral Dental Care - Toothbrush

Colgate Zig Zag Target Market

For men and women by offering a medium priced toothbrush

Colgate Zig Zag Positioning

Toothbrush with Zig Zag bristels that helps in effective cleaning of the teeth

Colgate Zig Zag SWOT Analysis
Colgate Zig Zag Strengths

Below are the Strengths in the SWOT Analysis of Colgate Zig Zag:

1. Multi-angle Zig Zag bristels designed to reach deep between teeth for an effective clean
2. Cleaning Tip helps reach deep behind back teeth and cleanshard-to reach areas
3.Soft Dotted Tongue Cleaner gently removes deposits from the tongue
4. Easy to Grip handle and flexible neck provide added comfort and control while brushing

Colgate Zig Zag Weaknesses

Here are the weaknesses in the Colgate Zig Zag SWOT Analysis:

1. Product placed in the middle level segment. Does not attract the premium or the lower end consumers
2.ZigZag bristles can be tough for using on flat surface of the teeth

Colgate Zig Zag Opportunities

Following are the Opportunities in Colgate Zig Zag SWOT Analysis:

1. Available in a multiple range of colors
2. Colgate is the No. 1 brand recommended by dentists
3. Colgate creating awareness for better oral hygiene care by promoting its products and highlighting its uses

Colgate Zig Zag Threats

The threats in the SWOT Analysis of Colgate Zig Zag are as mentioned:

1.Colgate has challenged the Calcutta High Court judgment recently that had held that Colgate’s Zig-Zag design could not have been registered as Anchor’s registered designs were published first
2. Use of toothbrush still not prevalent in rural areas

Colgate Zig Zag Competition

Below are the top 3 Colgate Zig Zag competitors:

1. Anchor
2. Oral B

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Zig Zag. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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