Colgate Zig Zag SWOT Analysis, USP & Competitors

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SWOT Analysis of Colgate Zig Zag with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colgate Zig Zag

Parent Company

Colgate Palmolive




Personal Care – Toothbrush

Tagline/ Slogan

Deep Interdental Clean


Zig Zag bristles that are designed to reach deeper between the teeth



Personal Care – Oral Dental Care - Toothbrush

Target Group

For men and women by offering a medium priced toothbrush


Toothbrush with Zig Zag bristels that helps in effective cleaning of the teeth

SWOT Analysis


1. Multi-angle Zig Zag bristels designed to reach deep between teeth for an effective clean
2. Cleaning Tip helps reach deep behind back teeth and cleanshard-to reach areas
3.Soft Dotted Tongue Cleaner gently removes deposits from the tongue
4. Easy to Grip handle and flexible neck provide added comfort and control while brushing


1. Product placed in the middle level segment. Does not attract the premium or the lower end consumers
2.ZigZag bristles can be tough for using on flat surface of the teeth


1. Available in a multiple range of colors
2. Colgate is the No. 1 brand recommended by dentists
3. Colgate creating awareness for better oral hygiene care by promoting its products and highlighting its uses


1.Colgate has challenged the Calcutta High Court judgment recently that had held that Colgate’s Zig-Zag design could not have been registered as Anchor’s registered designs were published first
2. Use of toothbrush still not prevalent in rural areas



1. Anchor
2. Oral B

The table above concludes the Colgate Zig Zag SWOT analysis along with its marketing and brand parameters.


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