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Gillette Vector SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Gillette Vector analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gillette Vector SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gillette Vector to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gillette Vector is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gillette Vector competitors and includes Gillette Vector target market, segmentation, positioning & Unique Selling Proposition (USP).

Gillette Vector SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gillette Vector Brand Analysis
Parent Company

Procter and Gamble

Category

Personal Care brands - Shaving

Sector

FMCG

Tagline/ Slogan

Get a close, comfortable shave without breaking a sweat

USP

Market leader in Men’s grooming products

Gillette Vector STP
Gillette Vector Segmentation

Mens’ grooming products – shaving

Gillette Vector Target Market

Men belonging to lower and middle class

Gillette Vector Positioning

Provides a clean and comfortable shaving experience

Gillette Vector SWOT Analysis
Gillette Vector Strengths

Below are the Strengths in the SWOT Analysis of Gillette Vector:

1. Low and affordable price
2. Strong global presence of Gillette
3. Aggressive advertising
4. Strong distribution network

5. Good blade quality

Gillette Vector Weaknesses

Here are the weaknesses in the Gillette Vector SWOT Analysis:

1. Ability to remove hair from between the blades not possible as easily as publicized
2.Not useful for people who don’t shave daily
3. Expensive brand maintenance

Gillette Vector Opportunities

Following are the Opportunities in Gillette Vector SWOT Analysis:

1. Innovation and R&D
2. Product improvement and development
3. Consumer brand preference

Gillette Vector Threats

The threats in the SWOT Analysis of Gillette Vector are as mentioned:

1. Price wars
2.Aggressive Competitors and threat of new entrants
3. Growth in substitutes

Gillette Vector Competition
Competitors

Below are the top 3 Gillette Vector competitors:

1. HUL (Hindustan Unilever Limited)
2.Braun
3.Godrej


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gillette Vector. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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