Gillette Vector SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Gillette Vector analyses the brand by its strengths, weaknesses, opportunities & threats. In Gillette Vector SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gillette Vector to benchmark its business & performance as compared to the competitors. Gillette Vector is one of the leading brands in the FMCG sector.

The article below lists the Gillette Vector SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gillette Vector SWOT Analysis:

SWOT Analysis of Gillette Vector

For Gillette Vector, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gillette Vector Strengths

The strengths of Gillette Vector looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gillette Vector :

1. Low and affordable price
2. Strong global presence of Gillette
3. Aggressive advertising
4. Strong distribution network

5. Good blade quality

Gillette Vector Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gillette Vector SWOT Analysis:

1. Ability to remove hair from between the blades not possible as easily as publicized
2.Not useful for people who don’t shave daily
3. Expensive brand maintenance


Gillette Vector Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gillette Vector SWOT Analysis:

1. Innovation and R&D
2. Product improvement and development
3. Consumer brand preference

Gillette Vector Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gillette Vector are as mentioned:

1. Price wars
2.Aggressive Competitors and threat of new entrants
3. Growth in substitutes


Gillette Vector Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gillette Vector:

1. HUL (Hindustan Unilever Limited)
2.Braun
3.Godrej

Hence this concludes the Gillette Vector SWOT analysis.

Continue reading more about the brand/company.

About Gillette Vector

Gillette Vector Overview
Parent Company

Procter and Gamble

Category

Personal Care brands - Shaving

Sector

FMCG

Tagline/ Slogan

Get a close, comfortable shave without breaking a sweat

USP

Market leader in Men’s grooming products

Gillette Vector STP
Segmentation

Mens’ grooming products – shaving

Target Market

Men belonging to lower and middle class

Positioning

Provides a clean and comfortable shaving experience


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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