Gillette Vector SWOT Analysis, Competitors & USP

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SWOT Analysis of Gillette Vector with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gillette Vector

Parent Company

Procter and Gamble


Personal Care brands - Shaving



Tagline/ Slogan

Get a close, comfortable shave without breaking a sweat


Market leader in Men’s grooming products

Gillette Vector STP


Mens’ grooming products – shaving

Target Group

Men belonging to lower and middle class


Provides a clean and comfortable shaving experience

Gillette Vector SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gillette Vector :

1. Low and affordable price
2. Strong global presence of Gillette
3. Aggressive advertising
4. Strong distribution network

5. Good blade quality


1. Ability to remove hair from between the blades not possible as easily as publicized
2.Not useful for people who don’t shave daily
3. Expensive brand maintenance


1. Innovation and R&D
2. Product improvement and development
3. Consumer brand preference


1. Price wars
2.Aggressive Competitors and threat of new entrants
3. Growth in substitutes

Gillette Vector Competition


Below are the 3 main Gillette Vector competitors :

1. HUL (Hindustan Unilever Limited)

The brandguide table above concludes the Gillette Vector SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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