Gillette Vector SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5116
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SWOT Analysis of Gillette Vector with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gillette Vector

Parent Company

Procter and Gamble

Category

Personal Care brands - Shaving

Sector

FMCG

Tagline/ Slogan

Get a close, comfortable shave without breaking a sweat

USP

Market leader in Men’s grooming products

Gillette Vector STP

Segment

Mens’ grooming products – shaving

Target Group

Men belonging to lower and middle class

Positioning

Provides a clean and comfortable shaving experience

Gillette Vector SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gillette Vector :

1. Low and affordable price
2. Strong global presence of Gillette
3. Aggressive advertising
4. Strong distribution network

5. Good blade quality

Weaknesses

1. Ability to remove hair from between the blades not possible as easily as publicized
2.Not useful for people who don’t shave daily
3. Expensive brand maintenance

Opportunities

1. Innovation and R&D
2. Product improvement and development
3. Consumer brand preference

Threats

1. Price wars
2.Aggressive Competitors and threat of new entrants
3. Growth in substitutes

Gillette Vector Competition

Competitors

Below are the 3 main Gillette Vector competitors :

1. HUL (Hindustan Unilever Limited)
2.Braun
3.Godrej


The brandguide table above concludes the Gillette Vector SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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