Olay Natural White SWOT Analysis, USP & Competitors

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SWOT Analysis of Olay Natural White with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olay Natural White

Parent Company

Procter and Gamble


Personal Care brands - Skin care



Tagline/ Slogan

Challenge what’s possible; glowing fairness from within


Contains nutrients to provide fairness and nourishment to the skin



Personal care – fairness cream

Target Group

Women belonging to the age group 14-45 and of the higher middle class


Provides skin whitening and nourishment to the skin

SWOT Analysis


1. Established brand name of Olay
2. Support of strong distribution network of P&G
3. Effective and varied marketing and promotional activities
4. Availability of different variants which satisfy all requirements of customers


1. High price limits the target customers
2. Confusion over the original olay in different markets


1. Expanding in other markets
2.R&D and innovation to bring in new and better variants
3.Develop brand image through promotion of the brand through various mediums


1.Aggressive competitors
2.Threat of new entrants
3.Price wars



1.Fair & Lovely
2.Ponds’ Fairness Cream

The table above concludes the Olay Natural White SWOT analysis along with its marketing and brand parameters.


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