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Olay Natural White SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 13834

SWOT analysis of Olay Natural White analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olay Natural White SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olay Natural White to benchmark its business & performance as compared to the competitors and industry. Olay Natural White is one of the leading brands in the FMCG sector. The table below also lists the top Olay Natural White competitors and elaborates Olay Natural White market segmentation, target group, positioning & Unique Selling Proposition (USP).

Olay Natural White SWOT, Competitors, Marketing STP & Brand analysis Table
Olay Natural White Brand Analysis
Parent Company

Procter and Gamble

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Challenge what’s possible; glowing fairness from within

USP

Contains nutrients to provide fairness and nourishment to the skin

Olay Natural White STP
Segment

Personal care – fairness cream

Target Group

Women belonging to the age group 14-45 and of the higher middle class

Positioning

Provides skin whitening and nourishment to the skin

Olay Natural White SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Olay Natural White. Strengths are:

1. Established brand name of Olay
2. Support of strong distribution network of P&G
3. Effective and varied marketing and promotional activities
4. Availability of different variants which satisfy all requirements of customers

Weaknesses

Here are the weaknesses in the Olay Natural White SWOT Analysis:

1. High price limits the target customers
2. Confusion over the original olay in different markets

Opportunities

Following are the Opportunities in Olay Natural White SWOT Analysis:

1. Expanding in other markets
2.R&D and innovation to bring in new and better variants
3.Develop brand image through promotion of the brand through various mediums

Threats

The threats in the SWOT Analysis of Olay Natural White are as mentioned:

1.Aggressive competitors
2.Threat of new entrants
3.Price wars

Olay Natural White Competition
Competitors

Below are the top 3 Olay Natural White competitors:

1.Fair & Lovely
2.Ponds’ Fairness Cream
3.Garnier

The brandguide table above concludes the Olay Natural White SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olay Natural White. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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