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Olay Natural White SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Olay Natural White analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olay Natural White SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olay Natural White to benchmark its business & performance as compared to the competitors and industry. As of 2020, Olay Natural White is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olay Natural White competitors and includes Olay Natural White target market, segmentation, positioning & Unique Selling Proposition (USP).

Olay Natural White SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Olay Natural White Brand Analysis
Parent Company

Procter and Gamble


Personal Care brands - Skin care



Tagline/ Slogan

Challenge what’s possible; glowing fairness from within


Contains nutrients to provide fairness and nourishment to the skin

Olay Natural White STP
Olay Natural White Segmentation

Personal care – fairness cream

Olay Natural White Target Market

Women belonging to the age group 14-45 and of the higher middle class

Olay Natural White Positioning

Provides skin whitening and nourishment to the skin

Olay Natural White SWOT Analysis
Olay Natural White Strengths

Below are the Strengths in the SWOT Analysis of Olay Natural White:

1. Established brand name of Olay
2. Support of strong distribution network of P&G
3. Effective and varied marketing and promotional activities
4. Availability of different variants which satisfy all requirements of customers

Olay Natural White Weaknesses

Here are the weaknesses in the Olay Natural White SWOT Analysis:

1. High price limits the target customers
2. Confusion over the original olay in different markets

Olay Natural White Opportunities

Following are the Opportunities in Olay Natural White SWOT Analysis:

1. Expanding in other markets
2.R&D and innovation to bring in new and better variants
3.Develop brand image through promotion of the brand through various mediums

Olay Natural White Threats

The threats in the SWOT Analysis of Olay Natural White are as mentioned:

1.Aggressive competitors
2.Threat of new entrants
3.Price wars

Olay Natural White Competition

Below are the top 3 Olay Natural White competitors:

1.Fair & Lovely
2.Ponds’ Fairness Cream

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olay Natural White. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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