Olay Natural White SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Olay Natural White analyses the brand by its strengths, weaknesses, opportunities & threats. In Olay Natural White SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olay Natural White to benchmark its business & performance as compared to the competitors. Olay Natural White is one of the leading brands in the FMCG sector.

The article below lists the Olay Natural White SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olay Natural White competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Olay Natural White

Olay Natural White Overview
Parent Company

Procter and Gamble

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Challenge what’s possible; glowing fairness from within

USP

Contains nutrients to provide fairness and nourishment to the skin

Olay Natural White STP
Segmentation

Personal care – fairness cream

Target Market

Women belonging to the age group 14-45 and of the higher middle class

Positioning

Provides skin whitening and nourishment to the skin

SWOT Analysis of Olay Natural White

For Olay Natural White, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Olay Natural White SWOT Analysis:

Olay Natural White Strengths

The strengths of Olay Natural White looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olay Natural White :

1. Established brand name of Olay
2. Support of strong distribution network of P&G
3. Effective and varied marketing and promotional activities
4. Availability of different variants which satisfy all requirements of customers

Olay Natural White Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olay Natural White SWOT Analysis:

1. High price limits the target customers
2. Confusion over the original olay in different markets


Olay Natural White Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olay Natural White SWOT Analysis:

1. Expanding in other markets
2.R&D and innovation to bring in new and better variants
3.Develop brand image through promotion of the brand through various mediums


Olay Natural White Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olay Natural White are as mentioned:

1.Aggressive competitors
2.Threat of new entrants
3.Price wars

Olay Natural White Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Olay Natural White:

1.Fair & Lovely
2.Ponds’ Fairness Cream
3.Garnier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olay Natural White. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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