1. BrandGuide
  2. FMCG

Olay Natural White SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 13834

SWOT analysis of Olay Natural White analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olay Natural White SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olay Natural White to benchmark its business & performance as compared to the competitors and industry. Olay Natural White is one of the leading brands in the FMCG sector. The table below also lists the top Olay Natural White competitors and elaborates Olay Natural White market segmentation, target group, positioning & Unique Selling Proposition (USP).

Olay Natural White SWOT, Competitors, Marketing STP & Brand analysis Table
Olay Natural White Brand Analysis
Parent Company

Procter and Gamble


Personal Care brands - Skin care



Tagline/ Slogan

Challenge what’s possible; glowing fairness from within


Contains nutrients to provide fairness and nourishment to the skin

Olay Natural White STP

Personal care – fairness cream

Target Group

Women belonging to the age group 14-45 and of the higher middle class


Provides skin whitening and nourishment to the skin

Olay Natural White SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Olay Natural White. Strengths are:

1. Established brand name of Olay
2. Support of strong distribution network of P&G
3. Effective and varied marketing and promotional activities
4. Availability of different variants which satisfy all requirements of customers


Here are the weaknesses in the Olay Natural White SWOT Analysis:

1. High price limits the target customers
2. Confusion over the original olay in different markets


Following are the Opportunities in Olay Natural White SWOT Analysis:

1. Expanding in other markets
2.R&D and innovation to bring in new and better variants
3.Develop brand image through promotion of the brand through various mediums


The threats in the SWOT Analysis of Olay Natural White are as mentioned:

1.Aggressive competitors
2.Threat of new entrants
3.Price wars

Olay Natural White Competition

Below are the top 3 Olay Natural White competitors:

1.Fair & Lovely
2.Ponds’ Fairness Cream

The brandguide table above concludes the Olay Natural White SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olay Natural White. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: