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Gillette 7 o clock SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Gillette 7 o clock analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gillette 7 o clock SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gillette 7 o clock to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gillette 7 o clock is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gillette 7 o clock competitors and includes Gillette 7 o clock target market, segmentation, positioning & Unique Selling Proposition (USP).

Gillette 7 o clock SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gillette 7 o clock Brand Analysis
Parent Company

Procter and Gamble


Personal Care brands - Shaving



Tagline/ Slogan

The best a man can get


Global leader in male grooming products

Gillette 7 o clock STP
Gillette 7 o clock Segmentation

Mens’ grooming products – shaving

Gillette 7 o clock Target Market

Men requiring good quality grooming products at competitive price

Gillette 7 o clock Positioning

Provides quality and longevity at affordable prices

Gillette 7 o clock SWOT Analysis
Gillette 7 o clock Strengths

Below are the Strengths in the SWOT Analysis of Gillette 7 o clock:

1. Strong global presence of Gillette
2. Aggressive advertising
3. Provides both quality and innovation to the users
4. Good quality and value for money product

Gillette 7 o clock Weaknesses

Here are the weaknesses in the Gillette 7 o clock SWOT Analysis:

1. Higher price limits the target customers
2.Static market growth
3. Expensive brand maintenance

Gillette 7 o clock Opportunities

Following are the Opportunities in Gillette 7 o clock SWOT Analysis:

1. Product development and innovation
2. Consumer brand preference
3.Develop new market segments through R&D

Gillette 7 o clock Threats

The threats in the SWOT Analysis of Gillette 7 o clock are as mentioned:

1. Increase in demand for innovative products
2.Threat of new entrants
3. Aggressive competitors

4. Price wars

Gillette 7 o clock Competition

Below are the top 3 Gillette 7 o clock competitors:

1. Hindustan Unilever

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gillette 7 o clock. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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