Garnier Color Naturals SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Garnier Color Naturals analyses the brand by its strengths, weaknesses, opportunities & threats. In Garnier Color Naturals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Garnier Color Naturals to benchmark its business & performance as compared to the competitors. Garnier Color Naturals is one of the leading brands in the FMCG sector.
The article below lists the Garnier Color Naturals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Garnier Color Naturals SWOT Analysis:
For Garnier Color Naturals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Garnier Color Naturals Strengths
The strengths of Garnier Color Naturals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Garnier Color Naturals :
1. Strong Brand reputation backed by legacy of L’oreal. 2. Hair color is quick and easy to apply. 3. Affordable and easily available. 4. Continuing research and innovation in the interest of beauty 5. Good brand advertising and distribution
Garnier Color Naturals Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Garnier Color Naturals SWOT Analysis:
1. Might not be suitable for a few customers with sensitive hair 2. Needs to be applied regularly. 3. Competition from other brands and local substitute products
Garnier Color Naturals Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Garnier Color Naturals SWOT Analysis:
1. Increased sense of fashion and more marketing reach. So target consumers are set to increase. 2. Hair greying problem is increasing, therefore increasing target base
Garnier Color Naturals Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Garnier Color Naturals are as mentioned:
1. Increased awareness among people on its disadvantages. 2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products. 3. Growing competition within the field of cosmetic brands
Garnier Color Naturals Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Garnier Color Naturals:
Offers both low priced and higher priced products targeting all segments
Women of upper and upper-middle classes
Takes care of your hair
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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