Garnier Color Naturals SWOT Analysis

Published in FMCG category by MBA Skool Team

Garnier Color Naturals is one of the leading brands in the FMCG sector. Garnier Color Naturals SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Garnier Color Naturals:

Garnier Color Naturals Strengths

  1. Strong Brand reputation backed by legacy of L’oreal.
  2. Hair color is quick and easy to apply.
  3. Affordable and easily available.
  4. Continuing research and innovation in the interest of beauty
  5. Good brand advertising and distribution

Above are the strengths in the SWOT Analysis of Garnier Color Naturals. The strengths of Garnier Color Naturals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Garnier Color Naturals Weaknesses

  1. Might not be suitable for a few customers with sensitive hair 
  2. Needs to be applied regularly.
  3. Competition from other brands and local substitute products

These were the weaknesses in the Garnier Color Naturals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Garnier Color Naturals Opportunities

  1. Increased sense of fashion and more marketing reach. So target consumers are set to increase.
  2. Hair greying problem is increasing, therefore increasing target base

Above we covered the opportunities in Garnier Color Naturals SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Garnier Color Naturals Threats

  1. Increased awareness among people on its disadvantages.
  2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.
  3. Growing competition within the field of cosmetic brands

The threats in the SWOT Analysis of Garnier Color Naturals are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Garnier Color Naturals SWOT analysis.

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About Garnier Color Naturals

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Garnier Color Naturals Overview
Parent Company



Personal  Care brands – Hair color



Tagline/ Slogan

Take Care ‘Apna khayal rakhna’


Natural hair color and leaves the hair strong

Garnier Color Naturals STP

Offers both low priced and higher priced products targeting all segments

Target Market

Women of upper and upper-middle classes


Takes care of your hair

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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