Garnier Color Naturals SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Garnier Color Naturals analyses the brand by its strengths, weaknesses, opportunities & threats. In Garnier Color Naturals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Garnier Color Naturals to benchmark its business & performance as compared to the competitors. Garnier Color Naturals is one of the leading brands in the FMCG sector.
The table below lists the Garnier Color Naturals SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garnier Color Naturals competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Offers both low priced and higher priced products targeting all segments
Women of upper and upper-middle classes
Takes care of your hair
SWOT Analysis of Garnier Color Naturals
Garnier Color Naturals Strengths
Below are the Strengths in the SWOT Analysis of Garnier Color Naturals:
1. Strong Brand reputation backed by legacy of L’oreal. 2. Hair color is quick and easy to apply. 3. Affordable and easily available. 4. Continuing research and innovation in the interest of beauty 5. Good brand advertising and distribution
Garnier Color Naturals Weaknesses
Here are the weaknesses in the Garnier Color Naturals SWOT Analysis:
1. Might not be suitable for a few customers with sensitive hair 2. Needs to be applied regularly. 3. Competition from other brands and local substitute products
Garnier Color Naturals Opportunities
Following are the Opportunities in Garnier Color Naturals SWOT Analysis:
1. Increased sense of fashion and more marketing reach. So target consumers are set to increase. 2. Hair greying problem is increasing, therefore increasing target base
Garnier Color Naturals Threats
The threats in the SWOT Analysis of Garnier Color Naturals are as mentioned:
1. Increased awareness among people on its disadvantages. 2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products. 3. Growing competition within the field of cosmetic brands
Garnier Color Naturals Competition
Garnier Color Naturals Competitors
Below are the top 2 competitors of Garnier Color Naturals:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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