Garnier Color Naturals is one of the leading brands in the FMCG sector. Garnier Color Naturals SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Garnier Color Naturals:
Strong Brand reputation backed by legacy of L’oreal.
Hair color is quick and easy to apply.
Affordable and easily available.
Continuing research and innovation in the interest of beauty
Good brand advertising and distribution
Above are the strengths in the SWOT Analysis of Garnier Color Naturals. The strengths of Garnier Color Naturals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Garnier Color Naturals Weaknesses
Might not be suitable for a few customers with sensitive hair
Needs to be applied regularly.
Competition from other brands and local substitute products
These were the weaknesses in the Garnier Color Naturals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Garnier Color Naturals Opportunities
Increased sense of fashion and more marketing reach. So target consumers are set to increase.
Hair greying problem is increasing, therefore increasing target base
Above we covered the opportunities in Garnier Color Naturals SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Garnier Color Naturals Threats
Increased awareness among people on its disadvantages.
L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.
Growing competition within the field of cosmetic brands
The threats in the SWOT Analysis of Garnier Color Naturals are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Offers both low priced and higher priced products targeting all segments
Women of upper and upper-middle classes
Takes care of your hair
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