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Garnier Color Naturals SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Garnier Color Naturals analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garnier Color Naturals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garnier Color Naturals to benchmark its business & performance as compared to the competitors and industry. As of 2020, Garnier Color Naturals is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garnier Color Naturals competitors and includes Garnier Color Naturals target market, segmentation, positioning & Unique Selling Proposition (USP).

Garnier Color Naturals SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Garnier Color Naturals Brand Analysis
Parent Company

L’oreal

Category

Personal  Care brands – Hair color

Sector

FMCG

Tagline/ Slogan

Take Care ‘Apna khayal rakhna’

USP

Natural hair color and leaves the hair strong

Garnier Color Naturals STP
Garnier Color Naturals Segmentation

Offers both low priced and higher priced products targeting all segments

Garnier Color Naturals Target Market

Women of upper and upper-middle classes

Garnier Color Naturals Positioning

Takes care of your hair

Garnier Color Naturals SWOT Analysis
Garnier Color Naturals Strengths

Below are the Strengths in the SWOT Analysis of Garnier Color Naturals:

1. Strong Brand reputation backed by legacy of L’oreal.
2. Hair color is quick and easy to apply.
3. Affordable and easily available.
4. Continuing research and innovation in the interest of beauty
5. Good brand advertising and distribution

Garnier Color Naturals Weaknesses

Here are the weaknesses in the Garnier Color Naturals SWOT Analysis:

1. Might not be suitable for a few customers with sensitive hair 
2. Needs to be applied regularly.
3. Competition from other brands and local substitute products

Garnier Color Naturals Opportunities

Following are the Opportunities in Garnier Color Naturals SWOT Analysis:

1. Increased sense of fashion and more marketing reach. So target consumers are set to increase.
2. Hair greying problem is increasing, therefore increasing target base

Garnier Color Naturals Threats

The threats in the SWOT Analysis of Garnier Color Naturals are as mentioned:

1. Increased awareness among people on its disadvantages.
2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.
3. Growing competition within the field of cosmetic brands

Garnier Color Naturals Competition
Competitors

Below are the top 2 Garnier Color Naturals competitors:

1. Revlon
2.Wella


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garnier Color Naturals. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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