Garnier Color Naturals SWOT Analysis, Competitors & USP

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SWOT Analysis of Garnier Color Naturals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garnier Color Naturals

Parent Company



Personal  Care brands – Hair color



Tagline/ Slogan

Take Care ‘Apna khayal rakhna’


Natural hair color and leaves the hair strong

Garnier Color Naturals STP


Offers both low priced and higher priced products targeting all segments

Target Group

Women of upper and upper-middle classes


Takes care of your hair

Garnier Color Naturals SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Garnier Color Naturals :

1. Strong Brand reputation backed by legacy of L’oreal.
2. Hair color is quick and easy to apply.
3. Affordable and easily available.
4. Continuing research and innovation in the interest of beauty
5. Good brand advertising and distribution


1. Might not be suitable for a few customers with sensitive hair 
2. Needs to be applied regularly.
3. Competition from other brands and local substitute products


1. Increased sense of fashion and more marketing reach. So target consumers are set to increase.
2. Hair greying problem is increasing, therefore increasing target base


1. Increased awareness among people on its disadvantages.
2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.
3. Growing competition within the field of cosmetic brands

Garnier Color Naturals Competition


Below are the 2 main Garnier Color Naturals competitors :

1. Revlon

The brandguide table above concludes the Garnier Color Naturals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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