Garnier Color Naturals SWOT Analysis, Competitors & USP

Garnier Color Naturals SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Garnier Color Naturals, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garnier Color Naturals to benchmark its business & performance as compared to the competitors, and make strategic improvements. Garnier Color Naturals is one of the leading brands in the FMCG sector.

The article below lists the Garnier Color Naturals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Garnier Color Naturals SWOT Analysis:

SWOT Analysis of Garnier Color Naturals

For Garnier Color Naturals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Garnier Color Naturals Strengths

The strengths of Garnier Color Naturals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Garnier Color Naturals :

1. Strong Brand reputation backed by legacy of L’oreal.
2. Hair color is quick and easy to apply.
3. Affordable and easily available.
4. Continuing research and innovation in the interest of beauty
5. Good brand advertising and distribution

Garnier Color Naturals Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Garnier Color Naturals SWOT Analysis:

1. Might not be suitable for a few customers with sensitive hair 
2. Needs to be applied regularly.
3. Competition from other brands and local substitute products

Garnier Color Naturals Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Garnier Color Naturals SWOT Analysis:

1. Increased sense of fashion and more marketing reach. So target consumers are set to increase.
2. Hair greying problem is increasing, therefore increasing target base

Garnier Color Naturals Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Garnier Color Naturals are as mentioned:

1. Increased awareness among people on its disadvantages.
2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.
3. Growing competition within the field of cosmetic brands

Garnier Color Naturals Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Garnier Color Naturals:

1. Revlon
2.Wella

Hence this concludes the Garnier Color Naturals SWOT analysis.

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About Garnier Color Naturals

Garnier Color Naturals Overview
Parent Company	L’oreal
Category	Personal  Care brands – Hair color
Sector	FMCG
Tagline/ Slogan	Take Care ‘Apna khayal rakhna’
USP	Natural hair color and leaves the hair strong
Garnier Color Naturals STP
Segmentation	Offers both low priced and higher priced products targeting all segments
Target Market	Women of upper and upper-middle classes
Positioning	Takes care of your hair

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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