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Garnier Style Gels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Garnier Style Gels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garnier Style Gels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garnier Style Gels to benchmark its business & performance as compared to the competitors and industry. As of 2020, Garnier Style Gels is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garnier Style Gels competitors and includes Garnier Style Gels target market, segmentation, positioning & Unique Selling Proposition (USP).

Garnier Style Gels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Garnier Style Gels Brand Analysis
Parent Company

L’oreal

Category

Personal  Care brands – Hair gel

Sector

FMCG

Tagline/ Slogan

Extra strong hold

USP

Strong Hold with natural care

Garnier Style Gels STP
Garnier Style Gels Segmentation

Urban men and women. Mainly youth (16-27)

Garnier Style Gels Target Market

Masses of developed and developing countries

Garnier Style Gels Positioning

Styles your hair perfectly for long with a affordable price

Garnier Style Gels SWOT Analysis
Garnier Style Gels Strengths

Below are the Strengths in the SWOT Analysis of Garnier Style Gels:

1. Many variants available – hard, wet shine and styling gels.
2. Good brand value, affordable, easy to use and easily available product.
3. Great brand recognition due to ads by celebrities. People directly link with the Garnier brand.
4. Good product reviews and customer satisfaction.

Garnier Style Gels Weaknesses

Here are the weaknesses in the Garnier Style Gels SWOT Analysis:

1. People with sensitive hair are apprehensive

Garnier Style Gels Opportunities

Following are the Opportunities in Garnier Style Gels SWOT Analysis:

1. Increasing sense of fashion
2. Target consumer base is set to rise

Garnier Style Gels Threats

The threats in the SWOT Analysis of Garnier Style Gels are as mentioned:

1. Alternate products like Brylcream hair cream. Healthier hair setting creams/oils.
2. Less scope of innovation hence competition is very high

Garnier Style Gels Competition
Competitors

Below are the top 3 Garnier Style Gels competitors:

1.Park Avenue
2. Enliven
3. Brylcream


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garnier Style Gels. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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