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Colgate Toothpowder SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Toothpowder analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Toothpowder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Toothpowder to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Toothpowder is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Toothpowder competitors and includes Colgate Toothpowder target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Toothpowder SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Toothpowder Brand Analysis
Parent Company

Colgate Palmolive





Tagline/ Slogan

Super Rakshak


Stronger, Healthier Teeth

Colgate Toothpowder STP
Colgate Toothpowder Segmentation

Personal Care – Oral Hygiene – Tooth Powder

Colgate Toothpowder Target Market

Rural Areas lacking oral hygiene

Colgate Toothpowder Positioning

Colgate Tooth Powder is the Only Tooth Powder in India with the amazing power of two ingredients – Calcium and Minerals for Stronger, Healthier Teeth

Colgate Toothpowder SWOT Analysis
Colgate Toothpowder Strengths

Below are the Strengths in the SWOT Analysis of Colgate Toothpowder:

1. Colgate Toothpowder is the only tooth powder in India with the power of two ingredients – calcium and minerals
2. Super Rakshak formula that makes teeth up to 2 times stronger
3. A 100% vegetarian tooth powder
4. Good distribution ensures availability in rural areas
5. Available in 3 sizes to suite all consumer requirements

Colgate Toothpowder Weaknesses

Here are the weaknesses in the Colgate Toothpowder SWOT Analysis:

1. Offering of toothpowder limited only to rural markets, not a product used in the urban areas where toothpaste is more widely used
2. Less brand awareness in semi-urban areas, which is also potential target group

Colgate Toothpowder Opportunities

Following are the Opportunities in Colgate Toothpowder SWOT Analysis:

1. Need to tap rural migrants to urban areas
2. Product can be very useful to tap the rural markers where oral hygiene is still not very prevalent
3. The company developed a three-pronged strategy: consumer-centric promotional initiatives, impactful visibility and an ad campaign featuring film actors for the tooth powder brand

Colgate Toothpowder Threats

The threats in the SWOT Analysis of Colgate Toothpowder are as mentioned:

1. People shifting from toothpowder to toothpaste as the awareness and penetration levels increase
2. Various local variants of tooth powder available in markets
3. Ayurvedic Tooth Powder claim better properties and advantages as compared to the conventional tooth powders

Colgate Toothpowder Competition

Below are the top 3 Colgate Toothpowder competitors:

1. Ayurvedic Tooth Powders
2. Vicco Tooth Powder
3. Dabur Lal Tooth Powder

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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