Colgate Plax SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Colgate Plax SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Colgate Plax, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Plax to benchmark its business & performance as compared to the competitors, and make strategic improvements. Colgate Plax is one of the leading brands in the FMCG sector.

The article below lists the Colgate Plax SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Colgate Plax SWOT Analysis:

SWOT Analysis of Colgate Plax

For Colgate Plax, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Colgate Plax Strengths

The strengths of Colgate Plax looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Colgate Plax :

1. Significantly reduces plaque in hard to reach areas
2. Provides upto 67% healthier gums
3. Contains fluoride to help prevent cavities
4. Combats odour causing germs in the mouth, thereby fighting bad breath effectively
5. Good advertising, brand visibility and distribution

Colgate Plax Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Colgate Plax SWOT Analysis:

1. Available in 2 variants: Pepper Mint and Fresh Mint and in two sizes
2.Mouthwash category as part of oral care is in early stages and witnessing high growth rate
3. Combining sales of toothpaste with mouth wash can boost sales for the products of the company

Colgate Plax Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Colgate Plax are as mentioned:

1. Competition from various competitor products in this category
2.Niche segment in the oral care industry which requires high advertising to increase awareness regarding the product can be expensive for the company
3. Mouthwash if consumed can cause harm to liver, hence awareness for the same is essential

Hence this concludes the Colgate Plax SWOT analysis.

Continue reading more about the brand/company.

About Colgate Plax

Colgate Plax Overview
Parent Company

Colgate Palmolive





Tagline/ Slogan

Kills the germs that cause bad breath


The mouthwash that gives 12 hours germ protection

Colgate Plax STP

Personal Care – Oral Hygiene – Mouth Wash

Target Market

For special oral hygiene needs in Urban and Semi Urban areas in addition to conventional tooth paste


Colgate Plax Mouthwash improves oral hygiene by fighting germs and plaque, while fighting bad breath and reducing the incidence of gingivitis

Colgate Plax Weaknesses

1. Primarily an urban product, therefore limited audience

Colgate Plax Competitors

1. Listerine (Johnson & Johnson)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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