SWOT analysis of Colgate Plax analyses the brand by its strengths, weaknesses, opportunities & threats. In Colgate Plax SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Colgate Plax to benchmark its business & performance as compared to the competitors. Colgate Plax is one of the leading brands in the FMCG sector.
The table below lists the Colgate Plax SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Plax competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Colgate Plax Brand Analysis | |
---|---|
Parent Company |
Colgate Palmolive |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
Kills the germs that cause bad breath |
USP |
The mouthwash that gives 12 hours germ protection |
Colgate Plax STP | |
Segment |
Personal Care – Oral Hygiene – Mouth Wash |
Target Group |
For special oral hygiene needs in Urban and Semi Urban areas in addition to conventional tooth paste |
Positioning |
Colgate Plax Mouthwash improves oral hygiene by fighting germs and plaque, while fighting bad breath and reducing the incidence of gingivitis |
SWOT Analysis of Colgate Plax | |
Colgate Plax Strengths |
Below are the Strengths in the SWOT Analysis of Colgate Plax: 1. Significantly reduces plaque in hard to reach areas |
Colgate Plax Weaknesses |
|
Colgate Plax Opportunities |
Following are the Opportunities in Colgate Plax SWOT Analysis: 1. Available in 2 variants: Pepper Mint and Fresh Mint and in two sizes |
Colgate Plax Threats |
The threats in the SWOT Analysis of Colgate Plax are as mentioned: 1. Competition from various competitor products in this category |
Colgate Plax Competition | |
Colgate Plax Competitors |
1. Listerine (Johnson & Johnson) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Plax. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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