Colgate Plax SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Colgate Plax, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Colgate Plax to benchmark its business & performance as compared to the competitors, and make strategic improvements. Colgate Plax is one of the leading brands in the FMCG sector.
The article below lists the Colgate Plax SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Colgate Plax SWOT Analysis:
In this article:
For Colgate Plax, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Colgate Plax looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Colgate Plax :
1. Significantly reduces plaque in hard to reach areas
2. Provides upto 67% healthier gums
3. Contains fluoride to help prevent cavities
4. Combats odour causing germs in the mouth, thereby fighting bad breath effectively
5. Good advertising, brand visibility and distribution
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Colgate Plax SWOT Analysis:
1. Available in 2 variants: Pepper Mint and Fresh Mint and in two sizes
2.Mouthwash category as part of oral care is in early stages and witnessing high growth rate
3. Combining sales of toothpaste with mouth wash can boost sales for the products of the company
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Colgate Plax are as mentioned:
1. Competition from various competitor products in this category
2.Niche segment in the oral care industry which requires high advertising to increase awareness regarding the product can be expensive for the company
3. Mouthwash if consumed can cause harm to liver, hence awareness for the same is essential
Hence this concludes the Colgate Plax SWOT analysis.
Continue reading more about the brand/company.
|Colgate Plax Overview|
Kills the germs that cause bad breath
The mouthwash that gives 12 hours germ protection
|Colgate Plax STP|
Personal Care – Oral Hygiene – Mouth Wash
For special oral hygiene needs in Urban and Semi Urban areas in addition to conventional tooth paste
Colgate Plax Mouthwash improves oral hygiene by fighting germs and plaque, while fighting bad breath and reducing the incidence of gingivitis
1. Primarily an urban product, therefore limited audience
1. Listerine (Johnson & Johnson)
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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