Colgate Plax SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Colgate Palmolive

FMCG

FMCG

Kills the germs that cause bad breath

The mouthwash that gives 12 hours germ protection

Personal Care – Oral Hygiene – Mouth Wash

For special oral hygiene needs in Urban and Semi Urban areas in addition to conventional tooth paste

Colgate Plax Mouthwash improves oral hygiene by fighting germs and plaque, while fighting bad breath and reducing the incidence of gingivitis

Below are the Strengths in the SWOT Analysis of Colgate Plax:

1. Significantly reduces plaque in hard to reach areas
2. Provides upto 67% healthier gums
3. Contains fluoride to help prevent cavities
4. Combats odour causing germs in the mouth, thereby fighting bad breath effectively
5. Good advertising, brand visibility and distribution

1. Primarily an urban product, therefore limited audience

Following are the Opportunities in Colgate Plax SWOT Analysis:

1. Available in 2 variants: Pepper Mint and Fresh Mint and in two sizes
2.Mouthwash category as part of oral care is in early stages and witnessing high growth rate
3. Combining sales of toothpaste with mouth wash can boost sales for the products of the company

The threats in the SWOT Analysis of Colgate Plax are as mentioned:

1. Competition from various competitor products in this category
2.Niche segment in the oral care industry which requires high advertising to increase awareness regarding the product can be expensive for the company
3. Mouthwash if consumed can cause harm to liver, hence awareness for the same is essential

1. Listerine (Johnson & Johnson)