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Palmolive Thermal Spa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Palmolive Thermal Spa analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Thermal Spa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Thermal Spa to benchmark its business & performance as compared to the competitors and industry. As of 2020, Palmolive Thermal Spa is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Palmolive Thermal Spa competitors and includes Palmolive Thermal Spa target market, segmentation, positioning & Unique Selling Proposition (USP).

Palmolive Thermal Spa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Palmolive Thermal Spa Brand Analysis
Parent Company

Colgate – Palmolive





Tagline/ Slogan

The sensations of a Spa massage


100% Soap Free

Palmolive Thermal Spa STP
Palmolive Thermal Spa Segmentation

Personal Care – Body Wash for women

Palmolive Thermal Spa Target Market

Urban and Semi Urban  Personal Care for upper middle class women

Palmolive Thermal Spa Positioning

The new Palmolive Thermal Spa range of body washes have a pH balanced to suite the skin and is 100% soap free

Palmolive Thermal Spa SWOT Analysis
Palmolive Thermal Spa Strengths

Below are the Strengths in the SWOT Analysis of Palmolive Thermal Spa:

1. Product helps in indulging in a sensation of well-being of a thermal spa experience
2. Products have exfoliating action that leaves the skin feeling soft, smooth and full of vitality
3. Helps enhance the smoothness of the skin
4. Firming variant of body wash contains formula that helps firmer skin in just 14 days
5. Available in two variants – Massage and Firming
6. Good distribution and brand visibility

Palmolive Thermal Spa Weaknesses

Here are the weaknesses in the Palmolive Thermal Spa SWOT Analysis:

1.Contains SLS for better lather formation, which is considered to be a toxic substance and hence harmful if used in excess
2.Slightly exclusive products to penetrate into the rural markets

Palmolive Thermal Spa Opportunities

Following are the Opportunities in Palmolive Thermal Spa SWOT Analysis:

1. Increase the number of variants
2. Creating further awareness of the product with the consumers
3. Good pricing of the product to target a larger market

Palmolive Thermal Spa Threats

The threats in the SWOT Analysis of Palmolive Thermal Spa are as mentioned:

1. Hard for consumers to shift from conventional soap to alternatives like body wash
2. Competition from various domestic and international brands with offerings in the same segment
3.Non-soap properties can be a limiting factor for various consumers to purchase the product

Palmolive Thermal Spa Competition

Below are the top 3 Palmolive Thermal Spa competitors:

1.Dettol Body Wash
2. Lux Body Wash
3. Vaseline Body Wash

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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