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Palmolive Aroma Shower Gel SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5963

SWOT analysis of Palmolive Aroma Shower Gel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Aroma Shower Gel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Aroma Shower Gel to benchmark its business & performance as compared to the competitors and industry. Palmolive Aroma Shower Gel is one of the leading brands in the FMCG sector. The table below also lists the top Palmolive Aroma Shower Gel competitors and elaborates Palmolive Aroma Shower Gel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Palmolive Aroma Shower Gel SWOT, Competitors, Marketing STP & Brand analysis Table
Palmolive Aroma Shower Gel Brand Analysis
Parent Company

Colgate-Palmolive

Category

FMCG

Sector

FMCG

Tagline/ Slogan

Relax Your Senses , Let Your Senses Sparkle

USP

Made with pure essential oils that softens the skin and uplifting scent that illuminates the senses

Palmolive Aroma Shower Gel STP
Segment

Personal Care Products – Shower Gel from women

Target Group

Urban and Semi Urban Areas upper middle class women

Positioning

Shower Gel available in 2 variants made with pure essential oils that gives soft skin and a relaxing sense for a unique bathing experience

Palmolive Aroma Shower Gel SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palmolive Aroma Shower Gel. Strengths are:

1. Helps to soften the skin
2. Relaxing scent gives an aura of peace and tranquility
3. Lavender as an ingredient is a great cleanser and de-toxifier for skin
4. Sturdy, attractive packaging with flip cap- easy to use and hygienic
5. Good distribution and brand visibility

Weaknesses

Here are the weaknesses in the Palmolive Aroma Shower Gel SWOT Analysis:

1.Scent from the shower gel does not linger after bath
2. The gel is quite runny , which may lead to squeezing out more than required gel at every use
3. A little premium to penetrate in the rural market

Opportunities

Following are the Opportunities in Palmolive Aroma Shower Gel SWOT Analysis:

1Increase number of variants i.e more along with Relax and Vitality
2. Increasing awareness to consumers about the ease of use of a shower gel over a normal soap

Threats

The threats in the SWOT Analysis of Palmolive Aroma Shower Gel are as mentioned:

1.Hard to make consumers switch from conventional sops to alternatives like a shower gel
2. Lots of other international and domestic alternatives available for shower gel

Palmolive Aroma Shower Gel Competition
Competitors

Below are the top 3 Palmolive Aroma Shower Gel competitors:

1. H2O Shower Gel - Multiple Variants
2. Fresh Line
3. Lux Shower Gel

The brandguide table above concludes the Palmolive Aroma Shower Gel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Palmolive Aroma Shower Gel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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