Palmolive Aroma Shower Gel SWOT Analysis, Competitors & USP

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SWOT Analysis of Palmolive Aroma Shower Gel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Aroma Shower Gel

Parent Company






Tagline/ Slogan

Relax Your Senses , Let Your Senses Sparkle


Made with pure essential oils that softens the skin and uplifting scent that illuminates the senses

Palmolive Aroma Shower Gel STP


Personal Care Products – Shower Gel from women

Target Group

Urban and Semi Urban Areas upper middle class women


Shower Gel available in 2 variants made with pure essential oils that gives soft skin and a relaxing sense for a unique bathing experience

Palmolive Aroma Shower Gel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palmolive Aroma Shower Gel :

1. Helps to soften the skin
2. Relaxing scent gives an aura of peace and tranquility
3. Lavender as an ingredient is a great cleanser and de-toxifier for skin
4. Sturdy, attractive packaging with flip cap- easy to use and hygienic
5. Good distribution and brand visibility


1.Scent from the shower gel does not linger after bath
2. The gel is quite runny , which may lead to squeezing out more than required gel at every use
3. A little premium to penetrate in the rural market


1Increase number of variants i.e more along with Relax and Vitality
2. Increasing awareness to consumers about the ease of use of a shower gel over a normal soap


1.Hard to make consumers switch from conventional sops to alternatives like a shower gel
2. Lots of other international and domestic alternatives available for shower gel

Palmolive Aroma Shower Gel Competition


Below are the 3 main Palmolive Aroma Shower Gel competitors :

1. H2O Shower Gel - Multiple Variants
2. Fresh Line
3. Lux Shower Gel

The brandguide table above concludes the Palmolive Aroma Shower Gel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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