1. BrandGuide
  2. FMCG

Palmolive Naturals Moisturizing Body Wash SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7993

SWOT analysis of Palmolive Naturals Moisturizing Body Wash analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Naturals Moisturizing Body Wash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Naturals Moisturizing Body Wash to benchmark its business & performance as compared to the competitors and industry. Palmolive Naturals Moisturizing Body Wash is one of the leading brands in the FMCG sector. The table below also lists the top Palmolive Naturals Moisturizing Body Wash competitors and elaborates Palmolive Naturals Moisturizing Body Wash market segmentation, target group, positioning & Unique Selling Proposition (USP).

Palmolive Naturals Moisturizing Body Wash SWOT, Competitors, Marketing STP & Brand analysis Table
Palmolive Naturals Moisturizing Body Wash Brand Analysis
Parent Company

Colgate-Palmolive

Category

FMCG

Sector

FMCG

Tagline/ Slogan

New Beautiful Skin for a new you; So pleasurable its addictive

USP

Palmolive Naturals Body Wash contains the best ingredients known to leave the skin clean, soft and moisturized.

Palmolive Naturals Moisturizing Body Wash STP
Segment

Personal Care – Body Wash

Target Group

Urban and Semi Urban Markets upper middle class

Positioning

Moisturizing Body Wash for soft, clean and moisturized skin by making use of natural ingredients and extracts, giving an enjoyable and unique bathing experience

Palmolive Naturals Moisturizing Body Wash SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palmolive Naturals Moisturizing Body Wash. Strengths are:

1. Contains a special combination of mild cleansers and the best ingredients known to clean and moisturize the skin, leaving it soft, supple and smooth

2. Contains natural extracts of almonds, honey and milk
3. Body Wash lathers very well, giving a unique and pleasant bathing experience to consumers
4. Good brand presence, advertising and product distribution

Weaknesses

Here are the weaknesses in the Palmolive Naturals Moisturizing Body Wash SWOT Analysis:

1. Limited awareness among consumers regarding the product benefits and the category

Opportunities

Following are the Opportunities in Palmolive Naturals Moisturizing Body Wash SWOT Analysis:

1. Promote Body Wash comes with a loofah (scrubber) that can be used during bathing
2. Available in 2 variants – Milk & Almond, Milk & Honey
3. Economical pricing to attract more consumers in the target markets

Threats

The threats in the SWOT Analysis of Palmolive Naturals Moisturizing Body Wash are as mentioned:

1. Competition to Body Wash from Shower Gels, both from within the company and from competitors

2. Consumers not easily ready to shift from conventional soaps to liquid body wash products

Palmolive Naturals Moisturizing Body Wash Competition
Competitors

Below are the top 3 Palmolive Naturals Moisturizing Body Wash competitors:

1. Lux Body Wash – Multiple Variants
2.Dettol Body Wash
3. Vaseline Body Wash

The brandguide table above concludes the Palmolive Naturals Moisturizing Body Wash SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Palmolive Naturals Moisturizing Body Wash. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: