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Palmolive Naturals Moisturizing Body Wash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Palmolive Naturals Moisturizing Body Wash analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Naturals Moisturizing Body Wash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Naturals Moisturizing Body Wash to benchmark its business & performance as compared to the competitors and industry. As of 2020, Palmolive Naturals Moisturizing Body Wash is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Palmolive Naturals Moisturizing Body Wash competitors and includes Palmolive Naturals Moisturizing Body Wash target market, segmentation, positioning & Unique Selling Proposition (USP).

Palmolive Naturals Moisturizing Body Wash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Palmolive Naturals Moisturizing Body Wash Brand Analysis
Parent Company

Colgate-Palmolive

Category

FMCG

Sector

FMCG

Tagline/ Slogan

New Beautiful Skin for a new you; So pleasurable its addictive

USP

Palmolive Naturals Body Wash contains the best ingredients known to leave the skin clean, soft and moisturized.

Palmolive Naturals Moisturizing Body Wash STP
Palmolive Naturals Moisturizing Body Wash Segmentation

Personal Care – Body Wash

Palmolive Naturals Moisturizing Body Wash Target Market

Urban and Semi Urban Markets upper middle class

Palmolive Naturals Moisturizing Body Wash Positioning

Moisturizing Body Wash for soft, clean and moisturized skin by making use of natural ingredients and extracts, giving an enjoyable and unique bathing experience

Palmolive Naturals Moisturizing Body Wash SWOT Analysis
Palmolive Naturals Moisturizing Body Wash Strengths

Below are the Strengths in the SWOT Analysis of Palmolive Naturals Moisturizing Body Wash:

1. Contains a special combination of mild cleansers and the best ingredients known to clean and moisturize the skin, leaving it soft, supple and smooth

2. Contains natural extracts of almonds, honey and milk
3. Body Wash lathers very well, giving a unique and pleasant bathing experience to consumers
4. Good brand presence, advertising and product distribution

Palmolive Naturals Moisturizing Body Wash Weaknesses

Here are the weaknesses in the Palmolive Naturals Moisturizing Body Wash SWOT Analysis:

1. Limited awareness among consumers regarding the product benefits and the category

Palmolive Naturals Moisturizing Body Wash Opportunities

Following are the Opportunities in Palmolive Naturals Moisturizing Body Wash SWOT Analysis:

1. Promote Body Wash comes with a loofah (scrubber) that can be used during bathing
2. Available in 2 variants – Milk & Almond, Milk & Honey
3. Economical pricing to attract more consumers in the target markets

Palmolive Naturals Moisturizing Body Wash Threats

The threats in the SWOT Analysis of Palmolive Naturals Moisturizing Body Wash are as mentioned:

1. Competition to Body Wash from Shower Gels, both from within the company and from competitors

2. Consumers not easily ready to shift from conventional soaps to liquid body wash products

Palmolive Naturals Moisturizing Body Wash Competition
Competitors

Below are the top 3 Palmolive Naturals Moisturizing Body Wash competitors:

1. Lux Body Wash – Multiple Variants
2.Dettol Body Wash
3. Vaseline Body Wash


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Palmolive Naturals Moisturizing Body Wash. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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