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Bakson's Sunny Shampoo SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4248

SWOT analysis of Bakson's Sunny Shampoo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bakson's Sunny Shampoo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bakson's Sunny Shampoo to benchmark its business & performance as compared to the competitors and industry. Bakson's Sunny Shampoo is one of the leading brands in the FMCG sector. The table below also lists the top Bakson's Sunny Shampoo competitors and elaborates Bakson's Sunny Shampoo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bakson's Sunny Shampoo SWOT, Competitors, Marketing STP & Brand analysis Table
Bakson's Sunny Shampoo Brand Analysis
Parent Company

Bakson

Category

Shampoo - Hair conditioner

Sector

FMCG

Tagline/ Slogan

Smoothens hair cuticles and nourishes hair

USP

Inexpensive  daily shampoo for oily hair

Bakson's Sunny Shampoo STP
Segment

People with oily hair

Target Group

Lower middle class individuals

Positioning

Inexpensive daily use shampoo for oily hair

Bakson's Sunny Shampoo SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bakson's Sunny Shampoo. Strengths are:

1. It has less side effects as it is a herbal product
2. It is less expensive  and hence affordable for a large segment of consumers
3. Ideal for oily hair
4. Stimulates hair growth and  nourishes it

Weaknesses

Here are the weaknesses in the Bakson's Sunny Shampoo SWOT Analysis:

1.Has a price based positioning and not even considered as an option by upper class
2. Limited market share as compared to leading hair care brands

Opportunities

Following are the Opportunities in Bakson's Sunny Shampoo SWOT Analysis:

1.Can improve on the packaging and give a new look
2.Positioning can be changed from price-based to feature-based
3.Different variants can be developed for dry hair as well

Threats

The threats in the SWOT Analysis of Bakson's Sunny Shampoo are as mentioned:

1.Premium brands like L'Oreal perceived as better quality and hence difficult to be perceived as high quality product at this price level
2.Many local brands are available at lower price and many more are expected to arrive the market
3. Improving the smell and repositioning the brand takes time and this might result in a loss in market share

Bakson's Sunny Shampoo Competition
Competitors

Below are the top 4 Bakson's Sunny Shampoo competitors:

1.L'Oreal professional
2.TBS
3.Sunsilk

4.Head & Shoulders

The brandguide table above concludes the Bakson's Sunny Shampoo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bakson's Sunny Shampoo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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