Bakson's Sunny Shampoo SWOT Analysis, USP & Competitors

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SWOT Analysis of Bakson's Sunny Shampoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bakson's Sunny Shampoo

Parent Company



Shampoo - Hair conditioner



Tagline/ Slogan

Smoothens hair cuticles and nourishes hair


Inexpensive  daily shampoo for oily hair



People with oily hair

Target Group

Lower middle class individuals


Inexpensive daily use shampoo for oily hair

SWOT Analysis


1. It has less side effects as it is a herbal product
2. It is less expensive  and hence affordable for a large segment of consumers
3. Ideal for oily hair
4. Stimulates hair growth and  nourishes it


1.Has a price based positioning and not even considered as an option by upper class
2. Limited market share as compared to leading hair care brands


1.Can improve on the packaging and give a new look
2.Positioning can be changed from price-based to feature-based
3.Different variants can be developed for dry hair as well


1.Premium brands like L'Oreal perceived as better quality and hence difficult to be perceived as high quality product at this price level
2.Many local brands are available at lower price and many more are expected to arrive the market
3. Improving the smell and repositioning the brand takes time and this might result in a loss in market share



1.L'Oreal professional

4.Head & Shoulders

The table above concludes the Bakson's Sunny Shampoo SWOT analysis along with its marketing and brand parameters.


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