SCA Group SWOT Analysis, Competitors & USP

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SWOT Analysis of SCA Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SCA Group (Svenska Cellulosa Aktiebolaget)

Parent Company

SCA Corporate


Personal Care



Tagline/ Slogan



Extra comfort and hygiene



Individuals seeking personal care products

Target Group

Middle and upper middle class individuals


High quality products for comfort and hygiene

SCA Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SCA Group :

1. Products which provide high level of comfort
2.Emotional attachment with mothers using its products
3. Frequent innovation means quality products
4. Flexibility in production and technology

5. The organization has close to 40,000+ employees

6. The product portfolio includes diapers, women health, tissue, publication paper, sawn wood products and wood pulp

7. SCA is Europe's largest private owner of forest land


1.Cannibalization of its own products due to frequent innovation 
2.Limited global penetration and brand recognition and recall compared to other prominent brands


1.Increase penetration both in terms of geography and markets
2.Move into newer categories of products 
3.New and innovative advertisement strategies


1.High number of competitors 
2.Less technologically complex products  and hence at times less differentiation

SCA Group Competition


Below are the 3 main SCA Group competitors :

2.Proctor & Gamble

The brandguide table above concludes the SCA Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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