SCA Group SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2000

SWOT analysis of SCA Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SCA Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SCA Group to benchmark its business & performance as compared to the competitors and industry. SCA Group is one of the leading brands in the FMCG sector. The table below also lists the top SCA Group competitors and elaborates SCA Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

SCA Group SWOT, Competitors, Marketing STP & Brand analysis Table
SCA Group Brand Analysis
Parent Company

SCA Corporate


Personal Care



Tagline/ Slogan



Extra comfort and hygiene


Individuals seeking personal care products

Target Group

Middle and upper middle class individuals


High quality products for comfort and hygiene

SCA Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SCA Group. Strengths are:

1. Products which provide high level of comfort
2.Emotional attachment with mothers using its products
3. Frequent innovation means quality products
4. Flexibility in production and technology

5. The organization has close to 40,000+ employees

6. The product portfolio includes diapers, women health, tissue, publication paper, sawn wood products and wood pulp

7. SCA is Europe's largest private owner of forest land


Here are the weaknesses in the SCA Group SWOT Analysis:

1.Cannibalization of its own products due to frequent innovation 
2.Limited global penetration and brand recognition and recall compared to other prominent brands


Following are the Opportunities in SCA Group SWOT Analysis:

1.Increase penetration both in terms of geography and markets
2.Move into newer categories of products 
3.New and innovative advertisement strategies


The threats in the SWOT Analysis of SCA Group are as mentioned:

1.High number of competitors 
2.Less technologically complex products  and hence at times less differentiation

SCA Group Competition

Below are the top 3 SCA Group competitors:

2.Proctor & Gamble

The brandguide table above concludes the SCA Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SCA Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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