Crown Holdings SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1333

SWOT Analysis of Crown Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crown Holdings

Parent Company

Crown Holdings Inc





Tagline/ Slogan

Brand-Building Packaging


Leader in metal packaging technology



Food cans, Beverage cans, speciality packaging

Target Group

Businesses requiring food cans , beverage, metal aerosol containers


Creative packaging offering significant value to brand owners

SWOT Analysis


1. Geographically diverse business which stabilizes the revenue generation. High penetration in  Americas, Asia Pacific and Europe
2. Being a market leader, the company enjoys economies of scale and  commands higher margins
3.Provides aerosol containers for diverse businesses like food , drinks, health & beauty along with household and industrial applications

4.Applying best practices in manufacturing and quality

5.Continuous improvement in existing technology in partnership with customers help drive business

6. Over 20,000+ people are employed with the company


1. Alleged bad labor practices hurt the brand image 
2. Profit margins in Can manufacturing has been small and shrinking


1.Ban on plastic bottles in many countries gives an opportunity to the company to offer its products 
2.The African market provides a scope of growth for the company

3.Diversification and economies of scale can increase profits


1.Low demand in food-and-beverage packaging company's markets may impact revenues 
2.High dependency on containerized products



1. Ball Corporation
2. Silgan Holdings Inc.
3.Rexam Plc

The table above concludes the Crown Holdings SWOT analysis along with its marketing and brand parameters.


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