Newell Rubbermaid SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Newell Rubbermaid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Newell Rubbermaid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Newell Rubbermaid to benchmark its business & performance as compared to the competitors and industry. Newell Rubbermaid is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Newell Rubbermaid competitors and includes Newell Rubbermaid target market, segmentation, positioning & Unique Selling Proposition (USP).

Newell Rubbermaid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Newell Rubbermaid Brand Analysis
Parent Company

Newell Rubbermaid Inc.


Consumer Products



Tagline/ Slogan

Brands that matter


Brand led growth by delivering superior performance, innovation & design

Newell Rubbermaid STP
Newell Rubbermaid Segmentation

People looking for Tools , Commercial Products , Writing products, Home Solutions

Newell Rubbermaid Target Market

Professional buyers , Students, B2B, Parents

Newell Rubbermaid Positioning

High impact products

Newell Rubbermaid SWOT Analysis
Newell Rubbermaid Strengths

Below are the Strengths in the SWOT Analysis of Newell Rubbermaid:

1. Diverse portfolio of well known brands including Parker Pen, Sharpie Marker, Waterman pens
2.Service orientation & Operational efficiency
3. Strong leadership team led by innovation , productivity and collaboration
4. Reputation of service excellence among mass retailers

5. Emphasis on merchandising which promotes brand loyalty

6. Close to 20,000 people employed with the company

Newell Rubbermaid Weaknesses

Here are the weaknesses in the Newell Rubbermaid SWOT Analysis:

1. Limited geographic presence & limited market share

2. Criticized for allegedly closing down factories in UK

Newell Rubbermaid Opportunities

Following are the Opportunities in Newell Rubbermaid SWOT Analysis:

1.Develop products with high margins 
2.Explore emerging markets through retail and e-commerce routes
3.Leverage special promotions and creative merchandising

4. Horizontal acquisition and integration can increase the market share

5. Rising demand for power tools

Newell Rubbermaid Threats

The threats in the SWOT Analysis of Newell Rubbermaid are as mentioned:

1.Economic slowdown impacting revenues

2. Rise of low priced good stores like IKEA , Lowe’s 
3.Lack of product differentiation for low end brands

4. Weakening distribution channel

Newell Rubbermaid Competition

Below are the top 3 Newell Rubbermaid competitors:

1. Avery Dennison Corporation

2. Tupperware Brands Corporation
3. Acco Brands Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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