Newell Rubbermaid SWOT Analysis, Competitors & USP

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SWOT Analysis of Newell Rubbermaid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newell Rubbermaid

Parent Company

Newell Rubbermaid Inc.


Consumer Products



Tagline/ Slogan

Brands that matter


Brand led growth by delivering superior performance, innovation & design

Newell Rubbermaid STP


People looking for Tools , Commercial Products , Writing products, Home Solutions

Target Group

Professional buyers , Students, B2B, Parents


High impact products

Newell Rubbermaid SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Newell Rubbermaid :

1. Diverse portfolio of well known brands including Parker Pen, Sharpie Marker, Waterman pens
2.Service orientation & Operational efficiency
3. Strong leadership team led by innovation , productivity and collaboration
4. Reputation of service excellence among mass retailers

5. Emphasis on merchandising which promotes brand loyalty

6. Close to 20,000 people employed with the company


1. Limited geographic presence & limited market share

2. Criticized for allegedly closing down factories in UK


1.Develop products with high margins 
2.Explore emerging markets through retail and e-commerce routes
3.Leverage special promotions and creative merchandising

4. Horizontal acquisition and integration can increase the market share

5. Rising demand for power tools


1.Economic slowdown impacting revenues

2. Rise of low priced good stores like IKEA , Lowe’s 
3.Lack of product differentiation for low end brands

4. Weakening distribution channel

Newell Rubbermaid Competition


Below are the 3 main Newell Rubbermaid competitors :

1. Avery Dennison Corporation

2. Tupperware Brands Corporation
3. Acco Brands Corporation

The brandguide table above concludes the Newell Rubbermaid SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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