Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Newell Rubbermaid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Newell Rubbermaid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Newell Rubbermaid to benchmark its business & performance as compared to the competitors and industry. Newell Rubbermaid is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Newell Rubbermaid competitors and includes Newell Rubbermaid target market, segmentation, positioning & Unique Selling Proposition (USP).
Brand led growth by delivering superior performance, innovation & design
Newell Rubbermaid STP
Newell Rubbermaid Segmentation
People looking for Tools , Commercial Products , Writing products, Home Solutions
Newell Rubbermaid Target Market
Professional buyers , Students, B2B, Parents
Newell Rubbermaid Positioning
High impact products
Newell Rubbermaid SWOT Analysis
Newell Rubbermaid Strengths
Below are the Strengths in the SWOT Analysis of Newell Rubbermaid:
1. Diverse portfolio of well known brands including Parker Pen, Sharpie Marker, Waterman pens 2.Service orientation & Operational efficiency 3. Strong leadership team led by innovation , productivity and collaboration 4. Reputation of service excellence among mass retailers
5. Emphasis on merchandising which promotes brand loyalty
6. Close to 20,000 people employed with the company
Newell Rubbermaid Weaknesses
Here are the weaknesses in the Newell Rubbermaid SWOT Analysis:
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