PZ Cussons SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2818
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SWOT Analysis of PZ Cussons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PZ Cussons

Parent Company

PZ Cussons Group

Category

Personal Healthcare goods

Sector

FMCG

Tagline/ Slogan

Courage, Accountability, Networking, Drive and Oneness (CAN DO)

USP

Enhancing lives with extraordinary brands

PZ Cussons STP

Segment

Products and services for daily needs

Target Group

Every household especially people in remote areas

Positioning

Their products enhance the life of their customers

PZ Cussons SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PZ Cussons :

1. Strong presence globally in Europe, Africa and Asia
2. It’s a constituent of FTSE 250 Index
3. Rich image heritage and a brand which focusses on countries like Nigeria, Ghana among others
4. Diverse product portfolio including Imperial Leather, Soaps, Shampoos, Gels, Milk, Olive Oil, Detergents & Healthcare Products

5. High quality products at affordable prices

Weaknesses

1. Absence in emerging markets and limited geographic reach
2.Intense competition means lower margins

Opportunities

1. Expansion to emerging markets
2.Strategic Tie-ups 
3.Efforts for global brand building

Threats

1. E-commerce sector boom
2.Political turmoil in African countries
3.Currency depreciation in the areas of operations

PZ Cussons Competition

Competitors

Below are the 3 main PZ Cussons competitors :

1. P&G
2.Unilever
3. KAO corporation


The brandguide table above concludes the PZ Cussons SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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