PZ Cussons SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2949

SWOT Analysis of PZ Cussons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PZ Cussons

Parent Company

PZ Cussons Group


Personal Healthcare goods



Tagline/ Slogan

Courage, Accountability, Networking, Drive and Oneness (CAN DO)


Enhancing lives with extraordinary brands

PZ Cussons STP


Products and services for daily needs

Target Group

Every household especially people in remote areas


Their products enhance the life of their customers

PZ Cussons SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PZ Cussons :

1. Strong presence globally in Europe, Africa and Asia
2. It’s a constituent of FTSE 250 Index
3. Rich image heritage and a brand which focusses on countries like Nigeria, Ghana among others
4. Diverse product portfolio including Imperial Leather, Soaps, Shampoos, Gels, Milk, Olive Oil, Detergents & Healthcare Products

5. High quality products at affordable prices


1. Absence in emerging markets and limited geographic reach
2.Intense competition means lower margins


1. Expansion to emerging markets
2.Strategic Tie-ups 
3.Efforts for global brand building


1. E-commerce sector boom
2.Political turmoil in African countries
3.Currency depreciation in the areas of operations

PZ Cussons Competition


Below are the 3 main PZ Cussons competitors :

1. P&G
3. KAO corporation

The brandguide table above concludes the PZ Cussons SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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