Palmolive Charmis Cream SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4334

SWOT Analysis of Palmolive Charmis Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Charmis Cream

Parent Company



Skin Care



Tagline/ Slogan

Nourished, Glowing Skin


New Palmolive Charmis has a unique combination of scientifically proven Vitamins E,C and A

Palmolive Charmis Cream STP


Personal Care – Skin Care – Moisturising Cream

Target Group

Urban, Semi-Urban Markets


Moisturising Cold Cream with multiple vitamins for a nourished and glowing skin

Palmolive Charmis Cream SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palmolive Charmis Cream :

1. Cream provides with a glowing, nourished skin
2. Contains Vitamin C that helps protect from the sun
3. Replenishes the lost vitamins in the skin, making it look younger and soft
4. Vitamin A content to encourage the growth of healthy skin tissue
5. Excellent availability due to good distribution network


1. Variety of options for the customer to choose from in the market
2. Market share limited due to intense competition


1. Varying packaging sizes to cater to different markets and needs
2. Nice fragrance of the cream can be used as an advantage to market against competitive products
3. Tie-ups with hotel chains and corporates


1. Competition from big established brands like Ponds
2. Local variants of similar creams available in various markets which eat up the market share

Palmolive Charmis Cream Competition


Below are the 3 main Palmolive Charmis Cream competitors :

1. Ponds Cold Cream
3. Vicco Turmeric

The brandguide table above concludes the Palmolive Charmis Cream SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Palmolive Charmis Cream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: