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Palmolive Charmis Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Palmolive Charmis Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Charmis Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Charmis Cream to benchmark its business & performance as compared to the competitors and industry. As of 2020, Palmolive Charmis Cream is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Palmolive Charmis Cream competitors and includes Palmolive Charmis Cream target market, segmentation, positioning & Unique Selling Proposition (USP).

Palmolive Charmis Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Palmolive Charmis Cream Brand Analysis
Parent Company

Colgate-Palmolive

Category

Skin Care

Sector

FMCG

Tagline/ Slogan

Nourished, Glowing Skin

USP

New Palmolive Charmis has a unique combination of scientifically proven Vitamins E,C and A

Palmolive Charmis Cream STP
Palmolive Charmis Cream Segmentation

Personal Care – Skin Care – Moisturising Cream

Palmolive Charmis Cream Target Market

Urban, Semi-Urban Markets

Palmolive Charmis Cream Positioning

Moisturising Cold Cream with multiple vitamins for a nourished and glowing skin

Palmolive Charmis Cream SWOT Analysis
Palmolive Charmis Cream Strengths

Below are the Strengths in the SWOT Analysis of Palmolive Charmis Cream:

1. Cream provides with a glowing, nourished skin
2. Contains Vitamin C that helps protect from the sun
3. Replenishes the lost vitamins in the skin, making it look younger and soft
4. Vitamin A content to encourage the growth of healthy skin tissue
5. Excellent availability due to good distribution network

Palmolive Charmis Cream Weaknesses

Here are the weaknesses in the Palmolive Charmis Cream SWOT Analysis:

1. Variety of options for the customer to choose from in the market
2. Market share limited due to intense competition

Palmolive Charmis Cream Opportunities

Following are the Opportunities in Palmolive Charmis Cream SWOT Analysis:

1. Varying packaging sizes to cater to different markets and needs
2. Nice fragrance of the cream can be used as an advantage to market against competitive products
3. Tie-ups with hotel chains and corporates

Palmolive Charmis Cream Threats

The threats in the SWOT Analysis of Palmolive Charmis Cream are as mentioned:

1. Competition from big established brands like Ponds
2. Local variants of similar creams available in various markets which eat up the market share

Palmolive Charmis Cream Competition
Competitors

Below are the top 3 Palmolive Charmis Cream competitors:

1. Ponds Cold Cream
2.Vaseline
3. Vicco Turmeric


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Palmolive Charmis Cream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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