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Palmolive Charmis Cream SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4872

SWOT analysis of Palmolive Charmis Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Charmis Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Charmis Cream to benchmark its business & performance as compared to the competitors and industry. Palmolive Charmis Cream is one of the leading brands in the FMCG sector. The table below also lists the top Palmolive Charmis Cream competitors and elaborates Palmolive Charmis Cream market segmentation, target group, positioning & Unique Selling Proposition (USP).

Palmolive Charmis Cream SWOT, Competitors, Marketing STP & Brand analysis Table
Palmolive Charmis Cream Brand Analysis
Parent Company

Colgate-Palmolive

Category

Skin Care

Sector

FMCG

Tagline/ Slogan

Nourished, Glowing Skin

USP

New Palmolive Charmis has a unique combination of scientifically proven Vitamins E,C and A

Palmolive Charmis Cream STP
Segment

Personal Care – Skin Care – Moisturising Cream

Target Group

Urban, Semi-Urban Markets

Positioning

Moisturising Cold Cream with multiple vitamins for a nourished and glowing skin

Palmolive Charmis Cream SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palmolive Charmis Cream. Strengths are:

1. Cream provides with a glowing, nourished skin
2. Contains Vitamin C that helps protect from the sun
3. Replenishes the lost vitamins in the skin, making it look younger and soft
4. Vitamin A content to encourage the growth of healthy skin tissue
5. Excellent availability due to good distribution network

Weaknesses

Here are the weaknesses in the Palmolive Charmis Cream SWOT Analysis:

1. Variety of options for the customer to choose from in the market
2. Market share limited due to intense competition

Opportunities

Following are the Opportunities in Palmolive Charmis Cream SWOT Analysis:

1. Varying packaging sizes to cater to different markets and needs
2. Nice fragrance of the cream can be used as an advantage to market against competitive products
3. Tie-ups with hotel chains and corporates

Threats

The threats in the SWOT Analysis of Palmolive Charmis Cream are as mentioned:

1. Competition from big established brands like Ponds
2. Local variants of similar creams available in various markets which eat up the market share

Palmolive Charmis Cream Competition
Competitors

Below are the top 3 Palmolive Charmis Cream competitors:

1. Ponds Cold Cream
2.Vaseline
3. Vicco Turmeric

The brandguide table above concludes the Palmolive Charmis Cream SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Palmolive Charmis Cream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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